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Trends

Usage Trend
Market Share Trend

Market

Top Site Usage
Market Position

Breakdown

Ranking
Content Management
Server-side Languages
Client-side Languages
JavaScript Libraries
Markup Languages
Character Encodings
Image File Formats
Site Elements
SSL Certificate Authorities
Social Widgets
Content Delivery
Traffic Analysis Tools
Advertising Networks
Web Servers
Operating Systems
Web Hosting
Reverse Proxies
Top Level Domains
Server Locations
Content Languages

see FAQ for explanations
on advanced reports

Technologies > Tag Managers

Usage of tag managers for websites

Request an extensive market report of specific tag managers.

Learn more

This diagram shows the percentages of websites using various tag managers. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

How to read the diagram:
92.7% of the websites use none of the tag managers that we monitor.
Google Tag Manager is used by 6.8% of all the websites, that is a tag manager market share of 93.5%.

None
92.7%
Google Tag Manager
6.8%
93.5%
Adobe DTM
0.2%
3.3%
Yahoo Tag Manager
0.2%
2.7%
Signal
0.1%
1.6%
Tealium
0.1%
1.3%
Ensighten
0.1%
0.7%
Qubit Opentag
less than 0.1%
0.3%
Tag Commander
less than 0.1%
0.1%
Master TMS
less than 0.1%
0.1%
W3Techs.com, 24 April 2017
absolute usage percentage
market share
Percentages of websites using various tag managers
Note: a website may use more than one tag manager

The following tag managers have a market share of less than 0.1%

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Technology Brief
Tag Managers
Tag management systems support webmasters in managing snippets of code (referred to as "tags") on their websites. The managed code is mostly related to third-party services such as advertising or traffic analysis services.




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