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on advanced reports

Technologies > Tag Managers > Google Tag Manager

Usage statistics and market share of Google Tag Manager for websites

Request an extensive Google Tag Manager market report.

Learn more

This report shows the usage statistics of Google Tag Manager as tag manager on the web. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

Google Tag Manager is used by 99.0% of all the websites whose tag manager we know. This is 25.4% of all websites.

Historical trend

This diagram shows the historical trend in the percentage of websites using Google Tag Manager.
Our dedicated trend survey shows more tag managers usage and market share trends.Historical trends in the usage of Google Tag Manager

You can find growth rates of Google Tag Manager compared to all other tag managers in our Google Tag Manager market report.

Market position

This diagram shows the market position of Google Tag Manager in terms of popularity and traffic compared to the most popular tag managers.
Our dedicated market survey shows more tag managers market data.

Market position of Google Tag Manager

Popular sites using Google Tag Manager

Random selection of sites using Google Tag Manager

Sites using Google Tag Manager only recently

More examples of sites

You can find more examples of sites using Google Tag Manager in our Google Tag Manager market report, or you can request a custom web technology market report.

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Technology Brief
Google Tag Manager
Category: Tag Managers
The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.
Website: marketingplatform.google.com/...

website informer w3techs

Latest related posting  read all
Web technology fact of the day
3 June 2019

Google Tag Manager has 98.7% market share in the tag manager market. This is the highest market share of all the technologies we monitor.

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