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Technologies > Tag Managers > Usage Trend > Monthly

Historical trends in the usage statistics of tag managers for websites

This report shows the historical trends in the usage of the top tag managers since June 2024.

	2024 1 Jun	2024 1 Jul	2024 1 Aug	2024 1 Sep	2024 1 Oct	2024 1 Nov	2024 1 Dec	2025 1 Jan	2025 1 Feb	2025 1 Mar	2025 1 Apr	2025 1 May	2025 1 Jun	2025 12 Jun
None	50.6%	50.7%	50.7%	50.8%	51.4%	51.5%	51.3%	51.2%	51.4%	51.7%	51.7%	51.8%	51.9%	52.1%
Google Tag Manager	49.3%	49.2%	49.1%	49.0%	48.5%	48.3%	48.6%	48.6%	48.4%	48.1%	48.1%	48.1%	48.0%	47.7%
Adobe DTM	0.3%	0.3%	0.3%	0.3%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%
Tealium	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%
Matomo Tag Manager	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%
Yahoo Tag Manager	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%

The diagram shows only tag managers with more than 1% usage.

Historical trends in the usage statistics of tag managers for websites

Find more details in our extensive tag managers market reports.

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