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Technologies > Tag Managers > by Ranking

Usage of tag managers broken down by ranking

This diagram shows the percentages of websites using various tag managers broken down by ranking. Cross-technology reports only include technologies with more than 1% usage to ensure statistical significance of the results. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Tag Manager is used by 98.6% of all the websites whose tag manager we know.
Google Tag Manager is used by 97.7% of all the websites whose tag manager we know and that rank in the top 1,000,000.

Google Tag Manager
W3Techs.com, 25 April 2019
top 1,000,000
top 100,000
top 10,000
top 1,000
Percentages of websites using various tag managers broken down by ranking

More details

You can find complete breakdown reports of 11 tag managers in our tag managers market reports.

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Technology Brief
Tag Managers
Tag management systems support webmasters in managing snippets of code (referred to as "tags") on their websites. The managed code is mostly related to third-party services such as advertising or traffic analysis services.

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