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Related Reports

Transposition

Technologies > Tag Managers > by Content Management

Usage of tag managers broken down by content management systems

This diagram shows the percentages of websites using various tag managers broken down by content management systems. Cross-technology reports only include technologies with more than 1% usage to ensure statistical significance of the results. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Tag Manager is used by 94.4% of all the websites whose tag manager we know.
Google Tag Manager is used by 97.0% of all the websites whose tag manager we know and that use WordPress as content management system.

  
Google Tag Manager
94.4%
97.0%
98.6%
94.2%
98.1%
99.4%
98.8%
100.0%
97.3%
97.6%
99.9%
83.9%
  
Adobe DTM
2.8%
1.3%
1.2%
3.8%
0.8%
0.6%
0.3%
0.0%
2.0%
1.2%
0.0%
2.1%
  
Yahoo Tag Manager
2.3%
1.8%
0.2%
0.1%
0.1%
0.0%
0.1%
0.0%
0.0%
0.1%
0.0%
25.4%
  
Signal
1.3%
0.4%
0.2%
1.5%
0.3%
0.0%
0.8%
0.0%
0.0%
0.7%
0.0%
0.5%
  
Tealium
1.2%
0.5%
0.2%
1.2%
0.4%
0.0%
0.2%
0.0%
0.4%
0.6%
0.0%
0.0%
  
W3Techs.com, 19 November 2017
Overall
Percentages of websites using various tag managers broken down by content management systems
Note: a website may use more than one tag manager

More details

You can find complete breakdown reports of 11 tag managers in our tag managers market reports.

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Technology Brief
Tag Managers
Tag management systems support webmasters in managing snippets of code (referred to as "tags") on their websites. The managed code is mostly related to third-party services such as advertising or traffic analysis services.


Latest related posting  read all
Web technology fact of the day
17 October 2017

8% of all sites and 21.2% of the top 1000 sites use Google Tag Manager.

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