Usage of tag managers broken down by client-side programming languages

This diagram shows the percentages of websites using various tag managers broken down by client-side programming languages. Cross-technology reports only include technologies with more than 1% usage to ensure statistical significance of the results. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Tag Manager is used by 96.9% of all the websites whose tag manager we know.
Google Tag Manager is used by 96.9% of all the websites whose tag manager we know and that use JavaScript as client-side programming language.

Google Tag Manager

96.9%

93.8%

Adobe DTM

1.7%

2.3%

Yahoo Tag Manager

1.2%

2.0%

W3Techs.com, 22 April 2018

Overall

JavaScript

Flash

Percentages of websites using various tag managers broken down by client-side programming languages

More details

You can find complete breakdown reports of 11 tag managers in our tag managers market reports.

Share this page

Technology Brief
Tag Managers
Tag management systems support webmasters in managing snippets of code (referred to as "tags") on their websites. The managed code is mostly related to third-party services such as advertising or traffic analysis services.

Latest related posting read all
Web technology fact of the day 19 March 2018
12.8% of all websites now use a Tag Manager, up from 0.9% four years ago. » more

advertise here

About Us Disclaimer Terms of Use Privacy Policy Advertising Feedback

W3Techs on

Twitter

Google+

Facebook