Usage of tag managers broken down by client-side programming languages

This diagram shows the percentages of websites using various tag managers broken down by client-side programming languages. Cross-technology reports only include technologies with more than 1% usage to ensure statistical significance of the results. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Tag Manager is used by 97.6% of all the websites whose tag manager we know.
Google Tag Manager is used by 97.6% of all the websites whose tag manager we know and that use JavaScript as client-side programming language.

Google Tag Manager

97.6%

95.3%

Adobe DTM

1.5%

2.0%

W3Techs.com, 16 July 2018

Overall

JavaScript

Flash

Percentages of websites using various tag managers broken down by client-side programming languages

More details

You can find complete breakdown reports of 11 tag managers in our tag managers market reports.

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Technology Brief
Tag Managers
Tag management systems support webmasters in managing snippets of code (referred to as "tags") on their websites. The managed code is mostly related to third-party services such as advertising or traffic analysis services.

Latest related posting read all
Web technology fact of the day 19 March 2018
12.8% of all websites now use a Tag Manager, up from 0.9% four years ago. » more

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