Distribution of structured data formats among websites that use Google Tag Manager

Detailed statistics in our extensive Google Tag Manager market report.

Learn more

This diagram shows the percentages of websites using various structured data formats among the sites that use Google Tag Manager. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Open Graph is used by 78.5% of all the websites that use Google Tag Manager as tag manager.

Open Graph

78.5%

Twitter/X Cards

61.7%

JSON-LD

61.2%

W3Techs.com, 25 April 2025

Percentages of websites using various structured data formats among the sites that use Google Tag Manager
Note: a website may use more than one structured data format

More detailed statistics

You can find usage and market share data for all structured data formats among Google Tag Manager sites in our Google Tag Manager market report.

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Technology Brief
Google Tag Manager
Category: Tag Managers
The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.
Website: marketingplatform.google.com/...

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