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Technologies > Tag Managers > Google Tag Manager > Reports Overview > Market Report

Google Tag Manager Market Report

Get all the information about Google Tag Manager in an extensive report.

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tag managers reports

How well do you know your market? Find out who your most promising prospects are, and how they look like. Discover in which parts of the market your competition thrives.

Our technology market report is a detailed monthly report on the usage of Google Tag Manager as tag manager on websites. The report comes via email as a PDF file and has over 260 pages covering this information:

  • Tag Managers Industry Reports
    • Usage and Market Share Report
      How popular is each of the tag managers? Shows percentages of usage and market shares for all 11 tag managers that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
    • Historical Trend Report
      How did the popularity of the tag managers change over time? Shows tables and diagrams of monthly trends of usage and market shares for all tag managers since January 2014.
    • Growth Rate Report
      Which are the fastest growing tag managers? Shows the current growth rates in the usage of all tag managers both in absolute figures and percentages in the last month and in the last year.
    • New Site Usage Report
      How popular is each of the tag managers among new sites? Shows percentages of usage and market shares for all tag managers among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
    • Top Site Usage Report
      Which tag managers are primarily used by high traffic sites? Shows for each tag manager the share of top sites among all the sites that use that specific tag manager.
  • Google Tag Manager Reports
    • Historical Trend Report
      How did the popularity of Google Tag Manager change from month to month? Shows tables and diagrams of monthly trends of usage and market shares for Google Tag Manager since July 2013.
    • Change Report
      Which percentage of sites switched from another tag manager to Google Tag Manager and vice versa? Shows the percentages of websites that recently changed between Google Tag Manager and other tag managers. It also shows examples of sites that made a change.
    • Ranking Breakdown Report
      Is the popularity of Google Tag Manager higher among high traffic sites? Shows usage and market shares of Google Tag Manager broken down by popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of Google Tag Manager among all tag managers in these ranges and the most popular competing technology.
    • Market Position Report
      Where in the market diagram lies Google Tag Manager? Shows the market position of Google Tag Manager in terms of popularity and usage by high traffic sites, compared to the most popular tag managers.
    • Multiple Tag Managers Usage Report
      How frequently are other tag managers used together with Google Tag Manager, and which ones? Shows statistics on the usage of Google Tag Manager together with other tag managers (if any). We identify here usage on the same site, not necessarily on the same page.
    • Cross-Technologies Breakdown and Segmentation Reports
      In which markets is Google Tag Manager particularily strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares of Google Tag Manager on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of Google Tag Manager among all tag managers for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains among all the sites that use Google Tag Manager.

      These detailed reports are available not only for top level domains, but also for the usage of Google Tag Manager broken down by

      • Content Management Systems
      • Server-side Programming Languages
      • Client-side Programming Languages
      • JavaScript Libraries
      • Web Servers
      • Operating Systems
      • Web Hosting Providers
      • Data Center Providers
      • Reverse Proxy Services
      • DNS Server Providers
      • Email Server Providers
      • SSL Certificate Authorities
      • JavaScript Content Delivery Networks
      • Traffic Analysis Tools
      • Advertising Networks
      • Social Widgets
      • Site Elements
      • Structured Data Formats
      • Markup Languages
      • Character Encodings
      • Image File Formats
      • Top Level Domains
      • Server Locations
      • Content Languages
    • Geographical Distribution Report
      How popular is Google Tag Manager in each country? Shows a colored world map indicating the usage percentage of Google Tag Manager by country.
    • List of the 300 most popular sites using Google Tag Manager including their usage of other tag managers (if any).
    • List of up to 300 popular sites that started using Google Tag Manager in the last month (if there are that many sites in a month), including the tag managers they were using before (if any).
    • List of up to 300 popular sites that discontinued using Google Tag Manager in the last month (if there are that many sites in a month), including the tag managers they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

1. About this Survey 3
2. Quick Summary 5
3. Tag Managers, Industry Overviews 6
3.1. Usage Overview 6
3.2. Historical Trends 7
3.3. Growth Rates 15
3.4. New Site Usage 16
3.5. Top Site Usage 17
4. Google Tag Manager, Technology Market Reports 18
4.1. Historical Trends 18
4.2. Changes 24
4.3. Ranking Breakdown 25
4.4. Market Position 26
4.5. Multiple Tag Managers Usage 27
4.6. Breakdown and Segmentation Reports 29
4.6.1. Content Management Systems 29
4.6.2. Server-side Programming Languages 60
4.6.3. Client-side Programming Languages 62
4.6.4. JavaScript Libraries 64
4.6.5. Web Servers 68
4.6.6. Operating Systems 73
4.6.7. Web Hosting Providers 75
4.6.8. Data Center Providers 113
4.6.9. Reverse Proxy Services 127
4.6.10. DNS Server Providers 129
4.6.11. Email Server Providers 145
4.6.12. SSL Certificate Authorities 161
4.6.13. JavaScript Content Delivery Networks 165
4.6.14. Traffic Analysis Tools 167
4.6.15. Advertising Networks 174
4.6.16. Social Widgets 180
4.6.17. Site Elements 184
4.6.18. Structured Data Formats 188
4.6.19. Markup Languages 190
4.6.20. Character Encodings 192
4.6.21. Image File Formats 195
4.6.22. Top Level Domains 197
4.6.23. Server Locations 237
4.6.24. Content Languages 248
4.7. Geographical Distribution 256
4.8. Popular Sites using Google Tag Manager 257
4.9. Sites using Google Tag Manager only recently 263
4.10. Sites that recently stopped using Google Tag Manager 269


Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.


If you want to order this report, please proceed to the order form.

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