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Technologies > Tag Managers > Google Tag Manager > Technology Changes

Changes in the usage of Google Tag Manager

Find more details in our extensive Google Tag Manager market report.

Learn more

This diagram shows the percentages of websites that recently changed between Google Tag Manager and other tag managers. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
0.02% of the websites that are using Google Tag Manager were using Adobe DTM until recently.
0.01% of the websites that were using Google Tag Manager until recently are now using Adobe DTM.

Adobe DTM
Yahoo Tag Manager
less than 0.01%
less than 0.01%
W3Techs.com, 22 March 2019
changes from other tag managers to Google Tag Manager
changes from Google Tag Manager to other tag managers
Percentage of websites changing between
Google Tag Manager and other tag managers.

More details

You can find technology change information between Google Tag Manager and all 10 other tag managers as well as examples of sites that made these changes in our Google Tag Manager market report.

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Technology Brief
Google Tag Manager
Category: Tag Managers
The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.
Website: marketingplatform.google.com/...

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