Technologies > Traffic Analysis Tools > Market Share Trend > Yearly Market share yearly trends for traffic analysis toolsThis report shows the market share trends for the top traffic analysis tools since January 2015. | 2015 1 Jan | 2016 1 Jan | 2017 1 Jan | 2018 1 Jan | 2019 1 Jan | 2020 1 Jan | 2021 1 Jan | 2022 1 Jan | 2023 1 Jan | 2024 1 Jan | 2025 1 Jan | 2026 1 Jan | 2026 6 May | | Google Analytics | 81.6% | 82.8% | 83.4% | 84.3% | 85.8% | 85.1% | 84.0% | 86.4% | 86.1% | 84.3% | 82.2% | 79.0% | 78.4% |
|---|
| Meta Pixel | | | | | 11.9% | 13.6% | 15.5% | 17.3% | 17.0% | 17.5% | 17.1% | 16.4% | 16.3% |
|---|
| Microsoft Clarity | | | | | | | | | | | | 6.2% | 6.8% |
|---|
| WordPress Jetpack | 5.7% | 6.5% | 6.9% | 7.1% | 7.4% | 7.1% | 7.5% | 7.8% | 7.6% | 9.7% | 7.8% | 7.1% | 6.7% |
|---|
| Yandex.Metrica | 6.6% | 7.5% | 8.1% | 8.3% | 7.8% | 9.9% | 11.5% | 9.9% | 7.7% | 6.9% | 6.5% | 6.5% | 6.6% |
|---|
| Hotjar | | | | | 3.6% | 4.2% | 4.9% | 5.6% | 5.2% | 4.9% | 4.4% | 3.8% | 3.6% |
|---|
| MonsterInsights | | | | | | | | 4.5% | 4.4% | 3.4% | 3.6% | 3.1% | 2.9% |
|---|
| Cloudflare Web Analytics | | | | | | | | | 1.6% | 1.9% | 1.2% | 2.7% | 2.9% |
|---|
| Matomo | 2.1% | 2.1% | 2.0% | 2.0% | 1.9% | 1.7% | 1.5% | 1.5% | 2.1% | 2.6% | 2.8% | 2.7% | 2.7% |
|---|
| Snowplow | | | | | | 0.8% | 0.9% | 0.9% | 1.3% | 1.5% | 1.9% | 2.2% | 2.3% |
|---|
| Microsoft UET | | | | | | | | 2.7% | 2.5% | 2.5% | 2.4% | 2.2% | 2.2% |
|---|
| TikTok Pixel | | | | | | | | | | | 0.9% | 1.2% | 1.3% |
|---|
The diagram shows only traffic analysis tools with more than 1% market share.
 | Find more details in our extensive traffic analysis tools market reports. Learn more
|
Share this page |