Technologies > Traffic Analysis Tools > Market Share Trend > Quarterly Market share quarterly trends for traffic analysis toolsThis report shows the market share trends for the top traffic analysis tools since April 2023. | 2023
1 Apr | 2023
1 Jul | 2023
1 Oct | 2024
1 Jan | 2024
1 Apr | 2024
1 Jul | 2024
1 Oct | 2025
1 Jan | 2025
1 Apr | 2025
1 Jul | 2025
1 Oct | 2026
1 Jan | 2026
1 Apr | 2026
24 May | | Google Analytics | 86.2% | 85.9% | 84.9% | 84.3% | 83.6% | 83.3% | 82.8% | 82.2% | 81.7% | 81.3% | 79.8% | 79.0% | 78.6% | 78.4% |
|---|
| Meta Pixel | 16.9% | 17.0% | 17.3% | 17.5% | 17.6% | 17.6% | 17.3% | 17.1% | 16.9% | 16.9% | 16.6% | 16.4% | 16.3% | 16.3% |
|---|
| Microsoft Clarity | | | | | | | | | | | 5.8% | 6.2% | 6.7% | 6.9% |
|---|
| WordPress Jetpack | 7.6% | 7.9% | 9.3% | 9.7% | 10.0% | 9.1% | 8.1% | 7.8% | 7.7% | 7.5% | 7.2% | 7.1% | 6.8% | 6.6% |
|---|
| Yandex.Metrica | 7.4% | 7.2% | 7.0% | 6.9% | 6.7% | 6.6% | 6.6% | 6.5% | 6.6% | 6.6% | 6.5% | 6.5% | 6.6% | 6.6% |
|---|
| Hotjar | 5.0% | 4.9% | 4.9% | 4.9% | 4.7% | 4.6% | 4.5% | 4.4% | 4.3% | 4.1% | 3.9% | 3.8% | 3.6% | 3.5% |
|---|
| Cloudflare Web Analytics | 1.6% | 1.6% | 1.8% | 1.9% | 1.6% | 1.0% | 1.0% | 1.2% | 1.3% | 1.5% | 1.7% | 2.7% | 2.6% | 2.9% |
|---|
| MonsterInsights | 4.4% | 4.4% | 3.4% | 3.4% | 3.5% | 3.5% | 3.6% | 3.6% | 3.5% | 3.4% | 3.3% | 3.1% | 3.0% | 2.9% |
|---|
| Matomo | 2.2% | 2.4% | 2.5% | 2.6% | 2.7% | 2.7% | 2.7% | 2.8% | 2.8% | 2.8% | 2.7% | 2.7% | 2.7% | 2.7% |
|---|
| Snowplow | 1.4% | 1.4% | 1.4% | 1.5% | 1.5% | 1.7% | 1.8% | 1.9% | 2.0% | 2.1% | 2.2% | 2.2% | 2.3% | 2.3% |
|---|
| Microsoft UET | 2.5% | 2.5% | 2.6% | 2.5% | 2.5% | 2.4% | 2.4% | 2.4% | 2.4% | 2.3% | 2.3% | 2.2% | 2.2% | 2.2% |
|---|
| TikTok Pixel | | | | | | | 0.9% | 0.9% | 1.0% | 1.0% | 1.1% | 1.2% | 1.2% | 1.3% |
|---|
The diagram shows only traffic analysis tools with more than 1% market share.
 | Find more details in our extensive traffic analysis tools market reports. Learn more
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