Technologies > Traffic Analysis Tools > Usage Trend > Yearly Historical yearly trends in the usage statistics of traffic analysis tools for websitesThis report shows the historical trends in the usage of the top traffic analysis tools since January 2014. | 2014
1 Jan | 2015
1 Jan | 2016
1 Jan | 2017
1 Jan | 2018
1 Jan | 2019
1 Jan | 2020
1 Jan | 2021
1 Jan | 2022
1 Jan | 2023
1 Jan | 2024
1 Jan | 2025
1 Jan | 2025
13 Aug | | None | 38.5% | 38.7% | 35.3% | 34.4% | 35.0% | 35.1% | 34.9% | 34.9% | 34.3% | 34.4% | 36.0% | 40.7% | 42.4% |
|---|
| Google Analytics | 49.2% | 50.1% | 53.6% | 54.8% | 54.8% | 55.7% | 55.4% | 54.7% | 56.8% | 56.5% | 53.9% | 48.7% | 46.1% |
|---|
| Meta Pixel | | | | | | 7.7% | 8.9% | 10.1% | 11.4% | 11.1% | 11.2% | 10.2% | 9.6% |
|---|
| WordPress Jetpack | 3.0% | 3.5% | 4.2% | 4.5% | 4.6% | 4.8% | 4.6% | 4.9% | 5.1% | 5.0% | 6.2% | 4.6% | 4.2% |
|---|
| Yandex.Metrica | 3.5% | 4.0% | 4.9% | 5.3% | 5.4% | 5.1% | 6.5% | 7.5% | 6.5% | 5.1% | 4.4% | 3.9% | 3.8% |
|---|
| Microsoft Clarity | | | | | | | | | | | | | 3.1% |
|---|
| Hotjar | | | | | | 2.4% | 2.8% | 3.2% | 3.7% | 3.4% | 3.1% | 2.6% | 2.3% |
|---|
| MonsterInsights | | | | | | | | | 2.9% | 2.9% | 2.2% | 2.1% | 1.9% |
|---|
| Matomo | 1.2% | 1.3% | 1.3% | 1.3% | 1.3% | 1.2% | 1.1% | 1.0% | 1.0% | 1.4% | 1.7% | 1.6% | 1.6% |
|---|
| Microsoft UET | | | | | | | | | 1.8% | 1.7% | 1.6% | 1.4% | 1.3% |
|---|
| Snowplow | | | | | | | 0.5% | 0.6% | 0.6% | 0.8% | 0.9% | 1.1% | 1.2% |
|---|
| Cloudflare Web Analytics | | | | | | | | | | 1.1% | 1.2% | 0.7% | 0.9% |
|---|
| New Relic | 1.0% | 1.4% | 1.7% | 2.0% | 1.9% | 1.7% | 1.4% | 1.4% | 1.5% | 1.3% | 1.2% | 0.9% | 0.8% |
|---|
The diagram shows only traffic analysis tools with more than 1% usage.
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