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Technologies > Traffic Analysis Tools > Usage Trend > Yearly

Historical yearly trends in the usage statistics of traffic analysis tools for websites

This report shows the historical trends in the usage of the top traffic analysis tools since January 2015.

	2015 1 Jan	2016 1 Jan	2017 1 Jan	2018 1 Jan	2019 1 Jan	2020 1 Jan	2021 1 Jan	2022 1 Jan	2023 1 Jan	2024 1 Jan	2025 1 Jan	2026 1 Jan	2026 24 May
None	38.7%	35.3%	34.4%	35.0%	35.1%	34.9%	34.9%	34.3%	34.4%	36.0%	40.7%	43.5%	44.8%
Google Analytics	50.1%	53.6%	54.8%	54.8%	55.7%	55.4%	54.7%	56.8%	56.5%	53.9%	48.7%	44.6%	43.3%
Meta Pixel					7.7%	8.9%	10.1%	11.4%	11.1%	11.2%	10.2%	9.3%	9.0%
Microsoft Clarity												3.5%	3.8%
WordPress Jetpack	3.5%	4.2%	4.5%	4.6%	4.8%	4.6%	4.9%	5.1%	5.0%	6.2%	4.6%	4.0%	3.7%
Yandex.Metrica	4.0%	4.9%	5.3%	5.4%	5.1%	6.5%	7.5%	6.5%	5.1%	4.4%	3.9%	3.7%	3.6%
Hotjar					2.4%	2.8%	3.2%	3.7%	3.4%	3.1%	2.6%	2.1%	1.9%
Cloudflare Web Analytics									1.1%	1.2%	0.7%	1.5%	1.6%
MonsterInsights								2.9%	2.9%	2.2%	2.1%	1.8%	1.6%
Matomo	1.3%	1.3%	1.3%	1.3%	1.2%	1.1%	1.0%	1.0%	1.4%	1.7%	1.6%	1.5%	1.5%
Snowplow						0.5%	0.6%	0.6%	0.8%	0.9%	1.1%	1.2%	1.3%
Microsoft UET								1.8%	1.7%	1.6%	1.4%	1.3%	1.2%
TikTok Pixel											0.6%	0.7%	0.7%

The diagram shows only traffic analysis tools with more than 1% usage.

Historical yearly trends in the usage statistics of traffic analysis tools for websites

Find more details in our extensive traffic analysis tools market reports.

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