Technologies > Traffic Analysis Tools > Usage Trend > Quarterly Historical quarterly trends in the usage statistics of traffic analysis tools for websitesThis report shows the historical trends in the usage of the top traffic analysis tools since April 2022. | 2022 1 Apr | 2022 1 Jul | 2022 1 Oct | 2023 1 Jan | 2023 1 Apr | 2023 1 Jul | 2023 1 Oct | 2024 1 Jan | 2024 1 Apr | 2024 1 Jul | 2024 1 Oct | 2025 1 Jan | 2025 1 Apr | 2025 28 Apr | None | 35.2% | 35.2% | 35.1% | 34.4% | 34.1% | 34.4% | 35.2% | 36.0% | 37.0% | 38.5% | 40.1% | 40.7% | 41.9% | 42.2% |
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Google Analytics | 55.7% | 55.7% | 55.7% | 56.5% | 56.8% | 56.3% | 55.0% | 53.9% | 52.7% | 51.3% | 49.6% | 48.7% | 47.5% | 47.1% |
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Meta Pixel | 10.9% | 11.0% | 11.0% | 11.1% | 11.1% | 11.2% | 11.2% | 11.2% | 11.1% | 10.8% | 10.3% | 10.2% | 9.8% | 9.8% |
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WordPress Jetpack | 5.2% | 5.1% | 5.1% | 5.0% | 5.0% | 5.2% | 6.1% | 6.2% | 6.3% | 5.6% | 4.8% | 4.6% | 4.5% | 4.4% |
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Yandex.Metrica | 5.7% | 5.4% | 5.3% | 5.1% | 4.9% | 4.7% | 4.5% | 4.4% | 4.2% | 4.0% | 3.9% | 3.9% | 3.8% | 3.8% |
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Hotjar | 3.6% | 3.5% | 3.5% | 3.4% | 3.3% | 3.2% | 3.2% | 3.1% | 3.0% | 2.8% | 2.7% | 2.6% | 2.5% | 2.4% |
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MonsterInsights | 2.9% | 2.9% | 2.8% | 2.9% | 2.9% | 2.9% | 2.2% | 2.2% | 2.2% | 2.2% | 2.2% | 2.1% | 2.1% | 2.0% |
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Matomo | 1.0% | 1.1% | 1.2% | 1.4% | 1.5% | 1.5% | 1.6% | 1.7% | 1.7% | 1.7% | 1.6% | 1.6% | 1.6% | 1.6% |
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Microsoft UET | 1.7% | 1.7% | 1.8% | 1.7% | 1.6% | 1.6% | 1.7% | 1.6% | 1.6% | 1.5% | 1.4% | 1.4% | 1.4% | 1.4% |
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Snowplow | 0.7% | 0.8% | 0.8% | 0.8% | 0.9% | 0.9% | 0.9% | 0.9% | 1.0% | 1.0% | 1.1% | 1.1% | 1.2% | 1.2% |
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New Relic | 1.4% | 1.4% | 1.3% | 1.3% | 1.3% | 1.3% | 1.3% | 1.2% | 1.2% | 1.1% | 1.0% | 0.9% | 0.8% | 0.8% |
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Cloudflare Web Analytics | 1.1% | 1.2% | 1.2% | 1.1% | 1.1% | 1.1% | 1.2% | 1.2% | 1.0% | 0.6% | 0.6% | 0.7% | 0.8% | 0.8% |
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LinkedIn Insight Tag | 1.1% | 1.0% | 1.0% | 1.0% | 0.9% | 0.9% | 0.9% | 0.8% | 0.8% | 0.7% | 0.7% | 0.7% | 0.6% | 0.6% |
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The diagram shows only traffic analysis tools with more than 1% usage.
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