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Technologies > Tag Managers > Usage Trend > Quarterly

Historical quarterly trends in the usage statistics of tag managers for websites

This report shows the historical trends in the usage of the top tag managers since April 2022.

	2022 1 Apr	2022 1 Jul	2022 1 Oct	2023 1 Jan	2023 1 Apr	2023 1 Jul	2023 1 Oct	2024 1 Jan	2024 1 Apr	2024 1 Jul	2024 1 Oct	2025 1 Jan	2025 1 Apr	2025 13 Jun
None	57.3%	56.6%	55.9%	55.2%	54.0%	51.8%	50.7%	50.4%	50.4%	50.7%	51.4%	51.2%	51.7%	52.1%
Google Tag Manager	42.5%	43.2%	43.9%	44.6%	45.8%	48.0%	49.1%	49.4%	49.4%	49.2%	48.5%	48.6%	48.1%	47.7%
Adobe DTM	0.2%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.2%	0.2%	0.2%	0.2%
Tealium	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%
Matomo Tag Manager	<0.1%	<0.1%	<0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%
Yahoo Tag Manager	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	<0.1%	<0.1%	<0.1%

The diagram shows only tag managers with more than 1% usage.

Historical quarterly trends in the usage statistics of tag managers for websites

Find more details in our extensive tag managers market reports.

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