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Technologies > Tag Managers > Market Share Trend > Quarterly

Market share quarterly trends for tag managers

This report shows the market share trends for the top tag managers since April 2022.

	2022 1 Apr	2022 1 Jul	2022 1 Oct	2023 1 Jan	2023 1 Apr	2023 1 Jul	2023 1 Oct	2024 1 Jan	2024 1 Apr	2024 1 Jul	2024 1 Oct	2025 1 Jan	2025 1 Apr	2025 14 Jun
Google Tag Manager	99.6%	99.5%	99.5%	99.5%	99.6%	99.6%	99.6%	99.6%	99.7%	99.7%	99.7%	99.7%	99.7%	99.7%
Adobe DTM	0.4%	0.7%	0.6%	0.6%	0.6%	0.6%	0.6%	0.6%	0.5%	0.5%	0.5%	0.5%	0.5%	0.5%
Tealium	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.3%	0.2%	0.2%	0.2%	0.2%	0.2%
Matomo Tag Manager	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%
Yahoo Tag Manager	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.2%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%
Ensighten	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
Signal	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%

The diagram shows only tag managers with more than 1% market share.

Market share quarterly trends for tag managers

Find more details in our extensive tag managers market reports.

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