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Technologies > Tag Managers > Usage Trend > Yearly

Historical yearly trends in the usage statistics of tag managers for websites

This report shows the historical trends in the usage of the top tag managers since January 2014.

	2014 1 Jan	2015 1 Jan	2016 1 Jan	2017 1 Jan	2018 1 Jan	2019 1 Jan	2020 1 Jan	2021 1 Jan	2022 1 Jan	2023 1 Jan	2024 1 Jan	2025 1 Jan	2025 13 Jun
None	99.1%	97.8%	95.6%	93.3%	91.1%	80.4%	73.7%	66.9%	58.0%	55.2%	50.4%	51.2%	52.1%
Google Tag Manager	0.7%	2.0%	4.0%	6.2%	8.5%	19.3%	26.0%	32.9%	41.8%	44.6%	49.4%	48.6%	47.7%
Adobe DTM	<0.1%	0.1%	0.2%	0.2%	0.2%	0.2%	0.2%	0.1%	0.1%	0.3%	0.3%	0.2%	0.2%
Tealium	<0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%
Matomo Tag Manager						<0.1%	<0.1%	<0.1%	<0.1%	0.1%	0.1%	0.1%	0.1%
Yahoo Tag Manager			0.1%	0.2%	0.2%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	<0.1%	<0.1%
Ensighten	<0.1%	<0.1%	0.1%	0.1%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
Signal	<0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	0.1%	<0.1%	<0.1%	<0.1%

The diagram shows only tag managers with more than 1% usage.

Historical yearly trends in the usage statistics of tag managers for websites

Find more details in our extensive tag managers market reports.

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