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Breakdown

Technologies > Character Encodings > UTF-8 > Tag Managers Segmentation

Distribution of tag managers among websites that use UTF-8

This diagram shows the percentages of websites using various tag managers among the sites that use UTF-8. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Tag Manager is used by 99.7% of all the websites whose tag manager we know and that use UTF-8 as character encoding.

Google Tag Manager
99.7%
Adobe DTM
0.5%
Tealium
0.2%
W3Techs.com, 7 November 2024
Percentages of websites using various tag managers among the sites that use UTF-8
Note: a website may use more than one tag manager

More detailed statistics

You can find market share data for character encodings within websites using any of the 7 tag managers in our tag managers market report.

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Technology Brief
UTF-8
Category: Character Encodings
UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.
Website: datatracker.ietf.org/...


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