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Technologies > Tag Managers > Reports Overview > Market Report

Tag Managers Market Report

Get all the information about tag managers in an extensive report.

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tag managers reports

How well do you know your market? Find out who your most promising prospects are, and how they look like. Discover in which parts of the market your competition thrives.

Our technology market report is a detailed monthly report on the usage of tag managers on websites. The report comes via email as a PDF file and has over 2750 pages with hierarchical bookmarks that make it easy to navigate. It covers this information:

  • List of all tag managers
    Which tag managers are covered? Shows a list of all 11 tag managers monitored for our surveys, together with a short description and a link to the website.
  • Usage and Market Share Report
    How popular is each of the tag managers? Shows percentages of usage and market shares for all tag managers that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
  • Historical Trend Report
    How did the popularity of the tag managers change over time? Shows tables and diagrams of monthly trends of usage and market shares for all tag managers since January 2014.
  • Growth Rate Report
    Which are the fastest growing tag managers? Shows the current growth rates in the usage of all tag managers both in absolute figures and percentages in the last month and in the last year.
  • New Site Usage Report
    How popular is each of the tag managers among new sites? Shows percentages of usage and market shares for all tag managers among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
  • Top Site Usage Report
    Which tag managers are primarily used by high traffic sites? Shows for each tag manager the share of top sites among all the sites that use that specific tag manager.
  • Change Report
    Which percentage of sites switched between tag manager? Shows for each tag manager the percentages of websites that recently switched to or from another tag manager as well as the top three tag managers that were involved in such changes.
  • List of up to 300 sites that switched between tag managers
    Which popular sites changed their tag manager? Shows the 300 most popular sites that switched from one tag manager to another in the last month (if there are that many sites in a month). Also shows the involved tag managers.
  • List of sites that use specific tag managers
    For each of the 11 tag managers: which popular sites use it, which sites started or stopped using it recently? Shows up to 50 popular sites that use a specific tag manager, and up to 50 sites that started using it in the last month, and up to 50 sites that stopped using it in the last month (if there are that many sites in a month).
  • List of top sites that use none of the tag managers
    Which popular sites don't use any tag manager that we monitor? Shows the 300 most popular sites that do not use a tag manager.
  • Market Position Report
    Where in the market diagram are the tag managers? Shows the market position of the tag managers in terms of popularity and usage by high traffic sites.
  • Ranking Breakdown Report
    Which tag managers are popular among high traffic sites? Shows usage and market shares and ranks of all tag managers among websites within popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites.
  • Multiple Tag Managers Usage Report
    How frequently are more than one tag manager used on one site, and which ones? Shows for each tag manager statistics on the usage together with other tag managers. We identify here usage on the same site, not necessarily on the same page.
  • Cross-Technologies Market Segmentation Reports
    Which tag managers are particularly strong in which markets? A large set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares and ranks of all tag managers on any top level domain compared to the usage on all websites.

    These detailed reports are available not only for top level domains, but also for the usage of tag managers broken down by

    • Content Management Systems
    • Server-side Programming Languages
    • Client-side Programming Languages
    • JavaScript Libraries
    • Markup Languages
    • Character Encodings
    • Image File Formats
    • Site Elements
    • Structured Data Formats
    • SSL Certificate Authorities
    • Social Widgets
    • JavaScript Content Delivery Networks
    • Traffic Analysis Tools
    • Advertising Networks
    • Web Servers
    • Operating Systems
    • Web Hosting Providers
    • Reverse Proxy Services
    • Top Level Domains
    • Server Locations
    • Content Languages
  • Geographical Distribution Report
    Which tag manager is the most popular one in each country? Shows a colored world map indicating the most popular tag manager by country.

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

1. About this Survey 3
2. Tag Managers 5
3. Usage Overview 6
4. Historical Trends 7
5. Growth Rates 15
6. New Site Usage 16
7. Top Site Usage 17
8. Changes 18
9. Sites with recent Technology Changes 20
10. Sites using specific Tag Managers 24
11. Top sites using none of the Tag Managers 52
12. Market Position 58
13. Ranking Breakdown 60
14. Multiple Tag Manager Usage 65
15. Segmentation Reports 76
15.1. Content Management Systems 76
15.2. Server-side Programming Languages 669
15.3. Client-side Programming Languages 690
15.4. JavaScript Libraries 695
15.5. Markup Languages 736
15.6. Character Encodings 748
15.7. Image File Formats 786
15.8. Site Elements 795
15.9. Structured Data Formats 826
15.10. SSL Certificate Authorities 836
15.11. Social Widgets 878
15.12. JavaScript Content Delivery Networks 922
15.13. Traffic Analysis Tools 935
15.14. Advertising Networks 1044
15.15. Web Servers 1138
15.16. Operating Systems 1202
15.17. Web Hosting Providers 1225
15.18. Reverse Proxy Services 1778
15.19. Top Level Domains 1795
15.20. Server Locations 2469
15.21. Content Languages 2677
16. Geographical Distribution 2786


Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.


If you want to order this report, please proceed to the order form.

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