Technologies > Advertising Networks > Market Share Trend > Quarterly Market share quarterly trends for advertising networksThis report shows the market share trends for the top advertising networks since July 2022. | 2022 1 Jul | 2022 1 Oct | 2023 1 Jan | 2023 1 Apr | 2023 1 Jul | 2023 1 Oct | 2024 1 Jan | 2024 1 Apr | 2024 1 Jul | 2024 1 Oct | 2025 1 Jan | 2025 1 Apr | 2025 1 Jul | 2025 22 Sep | Google Ads | 98.4% | 98.5% | 98.6% | 98.7% | 98.8% | 98.9% | 99.0% | 99.1% | 99.1% | 99.1% | 99.2% | 99.2% | 99.2% | 99.2% |
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Amazon Associates | 2.3% | 2.4% | 2.4% | 2.3% | 2.2% | 2.1% | 2.1% | 1.9% | 1.8% | 1.7% | 1.6% | 1.6% | 1.6% | 1.6% |
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Equativ | 0.2% | 0.4% | 0.6% | 0.5% | 0.4% | 0.4% | 0.3% | 0.2% | 0.3% | 0.3% | 0.6% | 0.9% | 0.9% | 0.7% |
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AdRoll | 1.1% | 1.1% | 1.0% | 0.9% | 0.8% | 0.7% | 0.6% | 0.6% | 0.6% | 0.6% | 0.6% | 0.5% | 0.5% | 0.5% |
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Microsoft Advertising | 0.8% | 0.9% | 1.2% | 0.9% | 0.7% | 0.7% | 0.7% | 0.6% | 0.6% | 0.5% | 0.5% | 0.5% | 0.4% | 0.4% |
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Awin | 0.3% | 0.3% | 0.3% | 0.3% | 0.3% | 0.3% | 0.3% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% |
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CJ Affiliate | 0.3% | 0.3% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% |
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OpenX | 0.4% | 0.5% | 0.7% | 0.7% | 0.6% | 0.5% | 0.5% | 0.4% | 0.3% | 0.3% | 0.3% | 0.3% | 0.2% | 0.1% |
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MGID | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
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Yandex.Direct | 0.5% | 0.5% | 0.4% | 0.4% | 0.3% | 0.3% | 0.3% | 0.2% | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% |
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PubMatic | 0.2% | 0.3% | 0.4% | 0.4% | 0.3% | 0.4% | 0.3% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
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ValueCommerce | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
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The diagram shows only advertising networks with more than 1% market share.
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