Technologies > Advertising Networks > Market Share Trend > Quarterly Market share quarterly trends for advertising networksThis report shows the market share trends for the top advertising networks since October 2023. | 2023 1 Oct | 2024 1 Jan | 2024 1 Apr | 2024 1 Jul | 2024 1 Oct | 2025 1 Jan | 2025 1 Apr | 2025 1 Jul | 2025 1 Oct | 2026 1 Jan | 2026 1 Apr | 2026 1 Jul | 2026 1 Oct | 2026 10 Oct | | Google Ads | 98.9% | 99.0% | 99.1% | 99.1% | 99.1% | 99.2% | 99.2% | 99.2% | 99.2% | 99.2% | 99.3% | 99.3% | 99.3% | 99.3% |
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| Amazon Associates | 2.1% | 2.1% | 1.9% | 1.8% | 1.7% | 1.6% | 1.6% | 1.6% | 1.6% | 1.6% | 1.4% | 1.3% | 1.3% | 1.3% |
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| AdRoll | 0.7% | 0.6% | 0.6% | 0.6% | 0.6% | 0.6% | 0.5% | 0.5% | 0.5% | 0.6% | 0.6% | 0.6% | 0.6% | 0.6% |
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| Microsoft Advertising | 0.7% | 0.7% | 0.6% | 0.6% | 0.5% | 0.5% | 0.5% | 0.4% | 0.4% | 0.4% | 0.3% | 0.3% | 0.3% | 0.3% |
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| Awin | 0.3% | 0.3% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% |
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| CJ Affiliate | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
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| MGID | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
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| ValueCommerce | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
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| OpenX | 0.5% | 0.5% | 0.4% | 0.3% | 0.3% | 0.3% | 0.3% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
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| Equativ | 0.4% | 0.3% | 0.2% | 0.3% | 0.3% | 0.6% | 0.9% | 0.9% | 0.7% | 0.7% | 0.6% | 0.1% | 0.1% | 0.1% |
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| Yandex.Direct | 0.3% | 0.3% | 0.2% | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
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| Rakuten Advertising | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
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The diagram shows only advertising networks with more than 1% market share.
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