W3Techs
advertise here
provided by
Q-Success
Home Technologies Reports API Sites Quality Users Blog Forum FAQ Search

Featured products and servicesadvertise here

Technologies

Content Management
Server-side Languages
Client-side Languages
JavaScript Libraries
CSS Frameworks
Web Servers
Web Panels
Operating Systems
Web Hosting
Data Centers
Reverse Proxies
DNS Servers
Email Servers
SSL Certificate Authorities
Content Delivery
Traffic Analysis Tools
Advertising Networks
Tag Managers
Social Widgets
Site Elements
Structured Data
Markup Languages
Character Encodings
Image File Formats
Top Level Domains
Server Locations
Content Languages

Trends

Technology Changes

Comparison

Compare with other

Breakdown

Ranking
Content Management
Server-side Languages
Client-side Languages
JavaScript Libraries
CSS Frameworks
Web Servers
Web Panels
Operating Systems
Web Hosting
Data Centers
Reverse Proxies
DNS Servers
Email Servers
SSL Certificate Authorities
Content Delivery
Advertising Networks
Tag Managers
Social Widgets
Site Elements
Structured Data
Markup Languages
Character Encodings
Image File Formats
Top Level Domains
Server Locations
Content Languages

Segmentation

Content Management
Server-side Languages
Client-side Languages
JavaScript Libraries
CSS Frameworks
Web Servers
Web Panels
Operating Systems
Web Hosting
Data Centers
Reverse Proxies
DNS Servers
Email Servers
SSL Certificate Authorities
Content Delivery
Advertising Networks
Tag Managers
Social Widgets
Site Elements
Structured Data
Markup Languages
Character Encodings
Image File Formats
Top Level Domains
Server Locations
Content Languages

see FAQ for explanations
on advanced reports

Technologies > Traffic Analysis Tools > Google Analytics

Usage statistics and market share of Google Analytics for websites

Request an extensive Google Analytics market report.

Learn more

These diagrams show the usage statistics of Google Analytics as traffic analysis tool on the web. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

Google Analytics is used by 81.8% of all the websites whose traffic analysis tool we know. This is 47.9% of all websites.

Historical trend

This diagram shows the historical trend in the percentage of websites using Google Analytics.
Our dedicated trend survey shows more traffic analysis tools usage and market share trends.Historical trends in the usage of Google Analytics

You can find growth rates of Google Analytics compared to all other traffic analysis tools in our Google Analytics market report.

Market position

This diagram shows the market position of Google Analytics in terms of popularity and traffic compared to the most popular traffic analysis tools.
Our dedicated market survey shows more traffic analysis tools market data.

Market position of Google Analytics

Popular sites using Google Analytics

Random selection of sites using Google Analytics

Sites using Google Analytics only recently

More examples of sites

You can find more examples of sites using Google Analytics in our Google Analytics market report, or you can request a custom web technology market report.

Technology comparisons

Our visitors often compare the usage statistics of Google Analytics with Matomo and New Relic and Adobe Analytics.

Free technology usage monitoring service

Get a notification when a top site starts using Google Analytics.

Share this page

Technology Brief
Google Analytics
Category: Traffic Analysis Tools
Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.
Website: analytics.google.com

website informer w3techs

advertise here

About Us Disclaimer Terms of Use Privacy Policy Advertising Contact
W3Techs on   LinkedIn LinkedIn Mastodon Mastodon Bluesky Bluesky
Copyright © 2009-2025 Q-Success