Changes in the usage of Google Analytics

Detailed statistics in our extensive Google Analytics market report.

Learn more

This diagram shows the percentages of websites that recently changed between Google Analytics and other traffic analysis tools. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
0.08% of the websites that are using Google Analytics were using Meta Pixel until recently.
0.08% of the websites that were using Google Analytics until recently are now using Meta Pixel.

Overall

0.31%

0.52%

Meta Pixel

0.08%

WordPress Jetpack

0.07%

0.05%

Hotjar

0.02%

0.04%

W3Techs.com, 22 May 2025

changes from other traffic analysis tools to Google Analytics

changes from Google Analytics to other traffic analysis tools

Percentage of websites changing between
Google Analytics and other traffic analysis tools.

More detailed statistics

You can find technology change information between Google Analytics and all other traffic analysis tools as well as examples of sites that made these changes in our Google Analytics market report.

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Technology Brief
Google Analytics
Category: Traffic Analysis Tools
Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.
Website: analytics.google.com

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