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Technologies > Traffic Analysis Tools > Google Analytics > Reports Overview > Market Report

Google Analytics Market Report

Get all the information about Google Analytics in an extensive report.

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traffic analysis tools reports

How well do you know your market? Find out who your most promising prospects are, and how they look like. Discover in which parts of the market your competition thrives.

Our technology market report is a detailed monthly report on the usage of Google Analytics as traffic analysis tool on websites. The report comes via email as a PDF file and has over 300 pages covering this information:

  • Traffic Analysis Tools Industry Reports
    • Usage and Market Share Report
      How popular is each of the traffic analysis tools? Shows percentages of usage and market shares for all 113 traffic analysis tools that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
    • Historical Trend Report
      How did the popularity of the traffic analysis tools change over time? Shows tables and diagrams of monthly trends of usage and market shares for all traffic analysis tools since January 2011.
    • Growth Rate Report
      Which are the fastest growing traffic analysis tools? Shows the current growth rates in the usage of all traffic analysis tools both in absolute figures and percentages in the last month and in the last year.
    • New Site Usage Report
      How popular is each of the traffic analysis tools among new sites? Shows percentages of usage and market shares for all traffic analysis tools among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
    • Top Site Usage Report
      Which traffic analysis tools are primarily used by high traffic sites? Shows for each traffic analysis tool the share of top sites among all the sites that use that specific traffic analysis tool.
  • Google Analytics Reports
    • Historical Trend Report
      How did the popularity of Google Analytics change from month to month? Shows tables and diagrams of monthly trends of usage and market shares for Google Analytics since May 2010.
    • Change Report
      Which percentage of sites switched from another traffic analysis tool to Google Analytics and vice versa? Shows the percentages of websites that recently changed between Google Analytics and other traffic analysis tools. It also shows examples of sites that made a change.
    • Ranking Breakdown Report
      Is the popularity of Google Analytics higher among high traffic sites? Shows usage and market shares of Google Analytics broken down by popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of Google Analytics among all traffic analysis tools in these ranges and the most popular competing technology.
    • Market Position Report
      Where in the market diagram lies Google Analytics? Shows the market position of Google Analytics in terms of popularity and usage by high traffic sites, compared to the most popular traffic analysis tools.
    • Multiple Traffic Analysis Tools Usage Report
      How frequently are other traffic analysis tools used together with Google Analytics, and which ones? Shows statistics on the usage of Google Analytics together with other traffic analysis tools (if any). We identify here usage on the same site, not necessarily on the same page.
    • Cross-Technologies Breakdown and Segmentation Reports
      In which markets is Google Analytics particularily strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares of Google Analytics on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of Google Analytics among all traffic analysis tools for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains among all the sites that use Google Analytics.

      These detailed reports are available not only for top level domains, but also for the usage of Google Analytics broken down by

      • Content Management Systems
      • Server-side Programming Languages
      • Client-side Programming Languages
      • JavaScript Libraries
      • Web Servers
      • Operating Systems
      • Web Hosting Providers
      • Data Center Providers
      • Reverse Proxy Services
      • DNS Server Providers
      • Email Server Providers
      • SSL Certificate Authorities
      • JavaScript Content Delivery Networks
      • Advertising Networks
      • Tag Managers
      • Social Widgets
      • Site Elements
      • Structured Data Formats
      • Markup Languages
      • Character Encodings
      • Image File Formats
      • Top Level Domains
      • Server Locations
      • Content Languages
    • Geographical Distribution Report
      How popular is Google Analytics in each country? Shows a colored world map indicating the usage percentage of Google Analytics by country.
    • List of the 300 most popular sites using Google Analytics including their usage of other traffic analysis tools (if any).
    • List of up to 300 popular sites that started using Google Analytics in the last month (if there are that many sites in a month), including the traffic analysis tools they were using before (if any).
    • List of up to 300 popular sites that discontinued using Google Analytics in the last month (if there are that many sites in a month), including the traffic analysis tools they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

1. About this Survey 3
2. Quick Summary 5
3. Traffic Analysis Tools, Industry Overviews 6
3.1. Usage Overview 6
3.2. Historical Trends 10
3.3. Growth Rates 24
3.4. New Site Usage 27
3.5. Top Site Usage 30
4. Google Analytics, Technology Market Reports 33
4.1. Historical Trends 33
4.2. Changes 40
4.3. Ranking Breakdown 43
4.4. Market Position 44
4.5. Multiple Traffic Analysis Tools Usage 45
4.6. Breakdown and Segmentation Reports 53
4.6.1. Content Management Systems 53
4.6.2. Server-side Programming Languages 90
4.6.3. Client-side Programming Languages 92
4.6.4. JavaScript Libraries 94
4.6.5. Web Servers 98
4.6.6. Operating Systems 103
4.6.7. Web Hosting Providers 105
4.6.8. Data Center Providers 144
4.6.9. Reverse Proxy Services 158
4.6.10. DNS Server Providers 160
4.6.11. Email Server Providers 176
4.6.12. SSL Certificate Authorities 192
4.6.13. JavaScript Content Delivery Networks 196
4.6.14. Advertising Networks 198
4.6.15. Tag Managers 204
4.6.16. Social Widgets 206
4.6.17. Site Elements 210
4.6.18. Structured Data Formats 214
4.6.19. Markup Languages 216
4.6.20. Character Encodings 218
4.6.21. Image File Formats 221
4.6.22. Top Level Domains 223
4.6.23. Server Locations 267
4.6.24. Content Languages 280
4.7. Geographical Distribution 288
4.8. Popular Sites using Google Analytics 289
4.9. Sites using Google Analytics only recently 295
4.10. Sites that recently stopped using Google Analytics 301


Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.


If you want to order this report, please proceed to the order form.

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