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Technologies > Traffic Analysis Tools > Google Analytics

Usage statistics and market share of Google Analytics for websites

Request an extensive Google Analytics market report.

Learn more

This report shows the usage statistics and market share data of Google Analytics on the web. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

Google Analytics is used by 80.5% of all the websites whose traffic analysis tool we know. This is 48.8% of all websites.


Historical trend

This diagram shows the historical trend in the percentage of websites using Google Analytics.
Our dedicated trend survey shows more traffic analysis tools usage and market share trends.Historical trends in the usage of Google Analytics

You can find growth rates of Google Analytics compared to all other traffic analysis tools in our Google Analytics market report.

Market position

This diagram shows the market position of Google Analytics in terms of popularity and traffic compared to the most popular traffic analysis tools.
Our dedicated market survey shows more traffic analysis tools market data.

Market position of Google Analytics

Popular sites using Google Analytics

Random selection of sites using Google Analytics

Sites using Google Analytics only recently

More sites

You can find more sites using Google Analytics in our Google Analytics market report.

Free technology usage monitoring service

Get a notification when a top site starts using Google Analytics.






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Technology Brief
Google Analytics
Category: Traffic Analysis Tools
Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google.
Website: analytics.google.com


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Latest related posting  read all
Web technology fact of the day
4 March 2014

Traffic Analysis Tool usage among the top 1,000 websites:

1. Google Analytics, 2. Full Circle Studies, 3. Quantcast, 4. Adobe Analytics, 5. New Relic

» more




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