Distribution of tag managers among websites that use Matomo

Detailed statistics in our extensive Matomo market report.

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This diagram shows the percentages of websites using various tag managers among the sites that use Matomo. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Tag Manager is used by 98.1% of all the websites whose tag manager we know and that use Matomo as traffic analysis tool.

Google Tag Manager

98.1%

Matomo Tag Manager

3.8%

Adobe DTM

0.4%

W3Techs.com, 19 March 2025

Percentages of websites using various tag managers among the sites that use Matomo
Note: a website may use more than one tag manager

More detailed statistics

You can find usage and market share data for all 7 tag managers among Matomo sites in our Matomo market report and in our tag managers market report.

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Technology Brief
Matomo
Category: Traffic Analysis Tools
Matomo (formerly Piwik) is an open source web analytics program.
Website: matomo.org

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