Changes in the usage of Microsoft UET

Detailed statistics in our extensive Microsoft UET market report.

Learn more

This diagram shows the percentages of websites that recently changed between Microsoft UET and other traffic analysis tools. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
1.67% of the websites that are using Microsoft UET were using Google Analytics until recently.
0.28% of the websites that were using Microsoft UET until recently are now using Google Analytics.

Overall

4.15%

1.61%

Google Analytics

1.67%

0.28%

Meta Pixel

0.66%

0.25%

Hotjar

0.36%

0.16%

W3Techs.com, 26 March 2025

changes from other traffic analysis tools to Microsoft UET

changes from Microsoft UET to other traffic analysis tools

Percentage of websites changing between
Microsoft UET and other traffic analysis tools.

More detailed statistics

You can find technology change information between Microsoft UET and all other traffic analysis tools as well as examples of sites that made these changes in our Microsoft UET market report.

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Technology Brief
Microsoft UET
Category: Traffic Analysis Tools
Microsoft UET (Universal Event Tracking) records what visitors do on a website after they click on an ad.
Website: about.ads.microsoft.com/...

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