Changes in the usage of Meta Pixel

Detailed statistics in our extensive Meta Pixel market report.

Learn more

This diagram shows the percentages of websites that recently changed between Meta Pixel and other traffic analysis tools. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
0.42% of the websites that are using Meta Pixel were using Google Analytics until recently.
0.36% of the websites that were using Meta Pixel until recently are now using Google Analytics.

Overall

1.21%

1.37%

Google Analytics

0.42%

0.36%

WordPress Jetpack

0.25%

0.10%

Hotjar

0.10%

0.13%

W3Techs.com, 26 March 2025

changes from other traffic analysis tools to Meta Pixel

changes from Meta Pixel to other traffic analysis tools

Percentage of websites changing between
Meta Pixel and other traffic analysis tools.

More detailed statistics

You can find technology change information between Meta Pixel and all other traffic analysis tools as well as examples of sites that made these changes in our Meta Pixel market report.

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Technology Brief
Meta Pixel
Category: Traffic Analysis Tools
Meta Pixel (formerly Facebook Pixel) is an analytics tool to track actions on websites.
Website: developers.facebook.com/...

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