Usage of Google Ads broken down by tag managers

Detailed statistics in our extensive Google Ads market report.

Learn more

This diagram shows the percentages of websites using Google Ads broken down by tag managers. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Ads is used by 99.2% of all the websites whose advertising network we know.
Google Ads is used by 99.9% of all the websites whose advertising network we know and that use Google Tag Manager as tag manager.

Overall

99.2%

Google Tag Manager

99.9%

Adobe DTM

99.2%

Tealium

98.8%

W3Techs.com, 26 June 2025

Percentages of websites using Google Ads broken down by tag managers

More detailed statistics

You can find ranking, usage and market share data for Google Ads within all 7 tag managers in our Google Ads market report and in our tag managers market report.

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Technology Brief
Google Ads
Category: Advertising Networks
The Google Advertising network consists of AdSense, DoubleClick and other services.
Website: ads.google.com

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