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Technologies > Advertising Networks > Top Site Usage

Advertising networks ranked by usage on top websites

This diagram shows the share of top sites among all the sites for various advertising networks.

We calculate a top-site score from the usage of a technology by top sites compared to its usage by average sites. The score is derived from measurements at several traffic levels, but roughly speaking, score 2 means that usage of the technology is twice as common among top 1,000 sites than among top 10 million sites. Score -3 means that usage by top 10 million sites is three times as common as by top 1,000 sites. Only technologies used by 10 sites or more are included in this report. See technologies overview for further explanations on the methodologies used in the surveys.

How to read the diagram:
Usage of PubMatic among top 1,000 sites is 35.0 times as common as among top 10 million sites.

PubMatic
35.0
Sharethrough
30.9
AudienceScience
21.3
Casale Media
20.6
PageFair
17.4
W3Techs.com, 13 December 2017
Top-site scores for advertising networks

More details

You can find top site usage data for all 100 advertising networks in our advertising networks market report.

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Technology Brief
Advertising Networks
Advertising networks provide a platform for publishers and advertisers to show paid advertisements on a publishers website.


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