Image File Formats
SSL Certificate Authorities
Traffic Analysis Tools
Top Level Domains
Technologies > Advertising Networks > Reports Overview > Market Report
Advertising Networks Market Report
How well do you know your market? Find out who your most promising prospects are, and how they look like. Discover in which parts of the market your competition thrives.
Our technology market report is a detailed monthly report on the usage of advertising networks on websites. The report comes via email as a PDF file and has over 3550 pages with hierarchical bookmarks that make it easy to navigate. It covers this information:
- List of all advertising networks
Which advertising networks are covered? Shows a list of all 96 advertising networks monitored for our surveys, together with a short description and a link to the website.
- Usage and Market Share Report
How popular is each of the advertising networks? Shows percentages of usage and market shares for all advertising networks that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
- Historical Trend Report
How did the popularity of the advertising networks change over time? Shows tables and diagrams of monthly trends of usage and market shares for all advertising networks since January 2011.
- Growth Rate Report
Which are the fastest growing advertising networks? Shows the current growth rates in the usage of all advertising networks both in absolute figures and percentages in the last month and in the last year.
- New Site Usage Report
How popular is each of the advertising networks among new sites? Shows percentages of usage and market shares for all advertising networks among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
- Top Site Usage Report
Which advertising networks are primarily used by high traffic sites? Shows for each advertising network the share of top sites among all the sites that use that specific advertising network.
- Change Report
Which percentage of sites switched between advertising network? Shows for each advertising network the percentages of websites that recently switched to or from another advertising network as well as the top three advertising networks that were involved in such changes.
- List of up to 300 sites that switched between advertising networks
Which popular sites changed their advertising network? Shows the 300 most popular sites that switched from one advertising network to another in the last month (if there are that many sites in a month). Also shows the involved advertising networks.
- List of sites that use specific advertising networks
For each of the 96 advertising networks: which popular sites use it, which sites started or stopped using it recently? Shows up to 50 popular sites that use a specific advertising network, and up to 50 sites that started using it in the last month, and up to 50 sites that stopped using it in the last month (if there are that many sites in a month).
- List of top sites that use none of the advertising networks
Which popular sites don't use any advertising network that we monitor? Shows the 300 most popular sites that do not use a advertising network.
- Market Position Report
Where in the market diagram are the advertising networks? Shows the market position of the 30 most popular advertising networks in terms of popularity and usage by high traffic sites.
- Ranking Breakdown Report
Which advertising networks are popular among high traffic sites? Shows usage and market shares and ranks of all advertising networks among websites within popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites.
- Multiple Advertising Networks Usage Report
How frequently are more than one advertising network used on one site, and which ones? Shows for each advertising network statistics on the usage together with other advertising networks. We identify here usage on the same site, not necessarily on the same page.
Cross-Technologies Market Segmentation Reports
Which advertising networks are particularly strong in which markets? A large set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares and ranks of all advertising networks on any top level domain compared to the usage on all websites.
These detailed reports are available not only for top level domains, but also for the usage of advertising networks broken down by
- Content Management Systems
- Server-side Programming Languages
- Client-side Programming Languages
- Markup Languages
- Character Encodings
- Image File Formats
- Site Elements
- Structured Data Formats
- SSL Certificate Authorities
- Social Widgets
- Traffic Analysis Tools
- Tag Managers
- Web Servers
- Operating Systems
- Web Hosting Providers
- Reverse Proxy Services
- Top Level Domains
- Server Locations
- Content Languages
- Geographical Distribution Report
Which advertising network is the most popular one in each country? Shows a colored world map indicating the most popular advertising network by country.
Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.
Table of Content
This is a preview of the current report's table of content.
|2. Advertising Networks|| ||5|
|9. Sites with recent Technology Changes|| ||47|
|10. Sites using specific Advertising Networks|| ||53|
|11. Top sites using none of the Advertising Networks|| ||274|
|13. Ranking Breakdown|| ||283|
|14. Multiple Advertising Network Usage|| ||294|
|15. Segmentation Reports|| ||434|
|15.1. Content Management Systems|| ||434|
|15.2. Server-side Programming Languages|| ||1038|
|15.3. Client-side Programming Languages|| ||1072|
|15.5. Markup Languages|| ||1152|
|15.6. Character Encodings|| ||1178|
|15.7. Image File Formats|| ||1222|
|15.9. Structured Data Formats|| ||1328|
|15.10. SSL Certificate Authorities|| ||1355|
|15.11. Social Widgets|| ||1414|
|15.13. Traffic Analysis Tools|| ||1513|
|15.16. Operating Systems|| ||1761|
|15.17. Web Hosting Providers|| ||1802|
|15.18. Reverse Proxy Services|| ||2454|
|15.19. Top Level Domains|| ||2478|
|15.20. Server Locations|| ||3191|
|15.21. Content Languages|| ||3451|
|16. Geographical Distribution|| ||3583|
Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.
If you want to order this report, please proceed to the order form.
|This is what people say about our web technology market reports:|
"Thanks to the awesome guys at W3Techs we've now got a much better picture of how and why people are using cdnjs. You guys rock!"Ryan Kirkman, Co-Founder, CDNJS
"Your WordPress report gave us invaluable insights into the WordPress market which, I am confident to say, we wouldn't have got from anywhere else. I am much impressed by W3Techs, thank you!"Lisa Sanovski, Editor, Web Dev, Web Hosting Rating
"Your WordPress market report provided valuable insights into our potential customer base, which we will put into use for our product development."Dev, Editor, DesignBombs
"Your report is very useful. It gave our development team some ideas on how to direct product evolutions."Matthieu Aubry, Lead Developer, Matomo (formerly Piwik)
"The reports W3Techs have been doing are extremely interesting and thought provoking. At Nginx we've been tracking them already for a while, to the level where we consider these reports to be one of our essential market research instruments. W3Techs did it in a new interesting way and we're looking forward to work with these tools."Andrew Alexeev, Co-Founder, Nginx Inc.
"W3Techs is my go-to source for web tracking data, and is highly reputable in the CMS space. Many analyses that I have conducted would have been difficult or impossible to do without W3Tech’s data."Kevan Yalowitz, Senior Manager, Accenture
"This report is awesome. Thank you so much."Pete Davies, Premium Services Lead, WordPress.com
"Your WordPress report gave me an awesome overview of WP market share. This helps me to put together some awesome content pieces for people to read."Robert Mening, Web Developer, Hosting Facts
"Your report is extremely valuable. I love everything you guys have put in there."Richard D. Worth, Board Member, jQuery Foundation