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Advertising Networks Market Report

This extensive report shows many detailed statistics of the advertising network market.

Our technology market report is a detailed monthly report on the usage of advertising networks on websites. The report comes via email as a PDF file and has over 6,300 pages with hierarchical bookmarks that make it easy to navigate. It covers this information:

• List of all advertising networks
  Which advertising networks are covered? Shows a list of all 80 advertising networks monitored for our surveys, together with a short description and a link to the website.
• Usage and Market Share Report
  How popular is each of the advertising networks? Shows percentages of usage and market shares for all advertising networks that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
• Historical Trend Report
  How did the popularity of the advertising networks change over time? Shows tables and diagrams of historical trends of usage and market shares for all advertising networks since January 2014. Please note, that we permanently keep adding more advertising networks to our surveys, therefore not all of them cover the entire time frame.
• Growth Rate Report
  Which are the fastest growing advertising networks? Shows the current growth rates in the usage of all advertising networks both in absolute figures and percentages in the last month and in the last year.
• Trend Analysis Report
  Which market segments contributed most to usage changes of each advertising network? Shows which geographical regions, identified by top level domain and content language, saw the most significant popularity gains or declines in the popularity of the various advertising networks in the last 12 months.
• New Site Usage Report
  How popular is each of the advertising networks among new sites? Shows percentages of usage and market shares for all advertising networks among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
• Top Site Usage Report
  Which advertising networks are primarily used by high traffic sites? Shows for each advertising network the share of top sites among all the sites that use that specific advertising network.
• Page Speed Report
  What is the average speed when loading pages of different advertising networks? Shows for each of the 50 advertising networks, for which we have at least 100 measurements, the average Time to First Byte (TTFB) and Largest Contentful Paint (LCP) measurements, obtained from Google's Chrome User Experience Report (CrUX).
• Usage Pattern Report
  On which part of websites are advertising networks being used? Shows for each advertising network the percentages of websites that use it on the home page, on inner pages only, or on subdomains only.
• Change Report
  Which percentage of sites switched between advertising network? Shows for each advertising network the percentages of websites that recently switched to or from another advertising network as well as the top five advertising networks that were involved in such changes.
• List of up to 300 sites that switched between advertising networks
  Which popular sites changed their advertising network? Shows the 300 most popular sites that switched from one advertising network to another in the last month (if there are that many sites in a month). Also shows the involved advertising networks.
• List of sites that use specific advertising networks
  For each of the 80 advertising networks: which popular sites use it, which sites started or stopped using it recently? Shows up to 50 popular sites that use a specific advertising network, and up to 50 sites that started using it in the last month, and up to 50 sites that stopped using it in the last month (if there are that many sites in a month).
• List of top sites that use none of the advertising networks
  Which popular sites don't use any advertising network that we monitor? Shows the 300 most popular sites that do not use a advertising network.
• Market Position Report
  Where in the market diagram are the advertising networks? Shows the market position of the 30 most popular advertising networks in terms of popularity and usage by high traffic sites.
• Ranking Breakdown Report
  Which advertising networks are popular among high traffic sites? Shows usage and market shares and ranks of all advertising networks among websites within popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites.
• Multiple Advertising Networks Usage Report
  How frequently are more than one advertising network used on one site, and which ones? Shows for each advertising network statistics on the usage together with other advertising networks. We identify here usage on the same site, not necessarily on the same page.

• Cross-Technologies Market Segmentation Reports
  Which advertising networks are particularly strong in which markets? A large set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares and ranks of all advertising networks on any top level domain compared to the usage on all websites.

  These detailed reports are available not only for top level domains, but also for the usage of advertising networks broken down by

  • Content Management Systems
  • Server-side Programming Languages
  • Client-side Programming Languages
  • JavaScript Libraries
  • CSS Frameworks
  • Web Servers
  • Web Panels
  • Operating Systems
  • Web Hosting Providers
  • Data Center Providers
  • Reverse Proxy Services
  • DNS Server Providers
  • Email Server Providers
  • SSL Certificate Authorities
  • JavaScript Content Delivery Networks
  • Traffic Analysis Tools
  • Tag Managers
  • Social Widgets
  • Site Elements
  • Structured Data Formats
  • Markup Languages
  • Character Encodings
  • Image File Formats
  • Top Level Domains
  • Server Locations
  • Content Languages
• Geographical Distribution Report
  Which advertising network is the most popular one in each country? Shows a colored world map indicating the most popular advertising network by country.

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

Licence

Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.

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