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Technologies > Advertising Networks > Reports Overview > Market Report

Advertising Networks Market Report

Get all the information about advertising networks in an extensive report.

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advertising networks reports

How well do you know your market? Find out who your most promising prospects are, and how they look like. Discover in which parts of the market your competition thrives.

Our technology market report is a detailed monthly report on the usage of advertising networks on websites. The report comes via email as a PDF file and has over 3550 pages with hierarchical bookmarks that make it easy to navigate. It covers this information:

  • List of all advertising networks
    Which advertising networks are covered? Shows a list of all 95 advertising networks monitored for our surveys, together with a short description and a link to the website.
  • Usage and Market Share Report
    How popular is each of the advertising networks? Shows percentages of usage and market shares for all advertising networks that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
  • Historical Trend Report
    How did the popularity of the advertising networks change over time? Shows tables and diagrams of monthly trends of usage and market shares for all advertising networks since January 2011.
  • Growth Rate Report
    Which are the fastest growing advertising networks? Shows the current growth rates in the usage of all advertising networks both in absolute figures and percentages in the last month and in the last year.
  • New Site Usage Report
    How popular is each of the advertising networks among new sites? Shows percentages of usage and market shares for all advertising networks among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
  • Top Site Usage Report
    Which advertising networks are primarily used by high traffic sites? Shows for each advertising network the share of top sites among all the sites that use that specific advertising network.
  • Change Report
    Which percentage of sites switched between advertising network? Shows for each advertising network the percentages of websites that recently switched to or from another advertising network as well as the top three advertising networks that were involved in such changes.
  • List of up to 300 sites that switched between advertising networks
    Which popular sites changed their advertising network? Shows the 300 most popular sites that switched from one advertising network to another in the last month (if there are that many sites in a month). Also shows the involved advertising networks.
  • List of sites that use specific advertising networks
    For each of the 95 advertising networks: which popular sites use it, which sites started or stopped using it recently? Shows up to 50 popular sites that use a specific advertising network, and up to 50 sites that started using it in the last month, and up to 50 sites that stopped using it in the last month (if there are that many sites in a month).
  • List of top sites that use none of the advertising networks
    Which popular sites don't use any advertising network that we monitor? Shows the 300 most popular sites that do not use a advertising network.
  • Market Position Report
    Where in the market diagram are the advertising networks? Shows the market position of the 30 most popular advertising networks in terms of popularity and usage by high traffic sites.
  • Ranking Breakdown Report
    Which advertising networks are popular among high traffic sites? Shows usage and market shares and ranks of all advertising networks among websites within popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites.
  • Multiple Advertising Networks Usage Report
    How frequently are more than one advertising network used on one site, and which ones? Shows for each advertising network statistics on the usage together with other advertising networks. We identify here usage on the same site, not necessarily on the same page.
  • Cross-Technologies Market Segmentation Reports
    Which advertising networks are particularly strong in which markets? A large set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares and ranks of all advertising networks on any top level domain compared to the usage on all websites.

    These detailed reports are available not only for top level domains, but also for the usage of advertising networks broken down by

    • Content Management Systems
    • Server-side Programming Languages
    • Client-side Programming Languages
    • JavaScript Libraries
    • Markup Languages
    • Character Encodings
    • Image File Formats
    • Site Elements
    • Structured Data Formats
    • SSL Certificate Authorities
    • Social Widgets
    • JavaScript Content Delivery Networks
    • Traffic Analysis Tools
    • Tag Managers
    • Web Servers
    • Operating Systems
    • Web Hosting Providers
    • Reverse Proxy Services
    • Top Level Domains
    • Server Locations
    • Content Languages
  • Geographical Distribution Report
    Which advertising network is the most popular one in each country? Shows a colored world map indicating the most popular advertising network by country.

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

1. About this Survey 3
2. Advertising Networks 5
3. Usage Overview 10
4. Historical Trends 13
5. Growth Rates 27
6. New Site Usage 30
7. Top Site Usage 32
8. Changes 35
9. Sites with recent Technology Changes 46
10. Sites using specific Advertising Networks 52
11. Top sites using none of the Advertising Networks 265
12. Market Position 271
13. Ranking Breakdown 274
14. Multiple Advertising Network Usage 285
15. Segmentation Reports 425
15.1. Content Management Systems 425
15.2. Server-side Programming Languages 1034
15.3. Client-side Programming Languages 1069
15.4. JavaScript Libraries 1078
15.5. Markup Languages 1148
15.6. Character Encodings 1174
15.7. Image File Formats 1218
15.8. Site Elements 1238
15.9. Structured Data Formats 1325
15.10. SSL Certificate Authorities 1352
15.11. Social Widgets 1411
15.12. JavaScript Content Delivery Networks 1486
15.13. Traffic Analysis Tools 1510
15.14. Tag Managers 1671
15.15. Web Servers 1686
15.16. Operating Systems 1765
15.17. Web Hosting Providers 1803
15.18. Reverse Proxy Services 2451
15.19. Top Level Domains 2475
15.20. Server Locations 3196
15.21. Content Languages 3456
16. Geographical Distribution 3592


Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.


If you want to order this report, please proceed to the order form.

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