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Trends

Usage Trend
Market Share Trend

Market

Top Site Usage
Market Position

Breakdown

Ranking
Content Management
Server-side Languages
Client-side Languages
JavaScript Libraries
Markup Languages
Character Encodings
Image File Formats
Site Elements
Structured Data
SSL Certificate Authorities
Social Widgets
Content Delivery
Traffic Analysis Tools
Tag Managers
Web Servers
Operating Systems
Web Hosting
Reverse Proxies
Top Level Domains
Server Locations
Content Languages

see FAQ for explanations
on advanced reports

Technologies > Advertising Networks

Usage of advertising networks for websites

Request an extensive market report of specific advertising networks.

Learn more

This diagram shows the percentages of websites using various advertising networks. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

How to read the diagram:
80.7% of the websites use none of the advertising networks that we monitor.
Google Ads is used by 16.4% of all the websites, that is a advertising network market share of 85.2%.

None
80.7%
Google Ads
16.4%
85.2%
Amazon Associates
1.0%
5.3%
AdRoll
0.6%
3.1%
ExoClick
0.5%
2.5%
Skimlinks visit Skimlinksvisit the Skimlinks website
0.2%
1.2%
PopAds
0.2%
1.0%
OpenX
0.2%
0.9%
CJ Affiliate
0.2%
0.8%
Infolinks
0.2%
0.8%
AOL Advertising
0.2%
0.8%
AppNexus
0.1%
0.7%
Awin
0.1%
0.7%
JuicyAds
0.1%
0.6%
VigLink
0.1%
0.6%
EroAdvertising
0.1%
0.5%
Media.net
0.1%
0.5%
LinkShare
0.1%
0.5%
PopCash
0.1%
0.4%
Smart AdServer
0.1%
0.4%
Yandex.Direct
0.1%
0.4%
MGID
0.1%
0.4%
ShareASale visit ShareASalevisit the ShareASale website
0.1%
0.4%
Adtech
0.1%
0.4%
Tradedoubler
0.1%
0.3%
ValueCommerce
0.1%
0.3%
BuySellAds
less than 0.1%
0.2%
eBay Partner Network
less than 0.1%
0.2%
Chitika
less than 0.1%
0.2%
AdFox
less than 0.1%
0.2%
Xaxis
less than 0.1%
0.2%
AdRiver
less than 0.1%
0.2%
CPM Star
less than 0.1%
0.2%
rewardStyle
less than 0.1%
0.1%
Project Wonderful
less than 0.1%
0.1%
Zedo
less than 0.1%
0.1%
Casale Media
less than 0.1%
0.1%
Vibrant
less than 0.1%
0.1%
Conversant
less than 0.1%
0.1%
PageFair
less than 0.1%
0.1%
Microsoft Advertising
less than 0.1%
0.1%
AudienceScience
less than 0.1%
0.1%
Yahoo Advertising
less than 0.1%
0.1%
Exponential
less than 0.1%
0.1%
BidVertiser
less than 0.1%
0.1%
GumGum
less than 0.1%
0.1%
AdHitz
less than 0.1%
0.1%
Baidu Promote
less than 0.1%
0.1%
Shopstyle Collective
less than 0.1%
0.1%
Nuffnang
less than 0.1%
0.1%
Turn
less than 0.1%
0.1%
AvantLink
less than 0.1%
0.1%
Nugg.ad
less than 0.1%
0.1%
PlugRush
less than 0.1%
0.1%
Pepperjam
less than 0.1%
0.1%
AdXpansion
less than 0.1%
0.1%
W3Techs.com, 27 July 2017
absolute usage percentage
market share
Percentages of websites using various advertising networks
Note: a website may use more than one advertising network

The following advertising networks have a market share of less than 0.1%

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Technology Brief
Advertising Networks
Advertising networks provide a platform for publishers and advertisers to show paid advertisements on a publishers website.


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