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Transposition

Technologies > Image File Formats > by Advertising Networks

Usage of image file formats broken down by advertising networks

This diagram shows the percentages of websites using various image file formats broken down by advertising networks. Cross-technology reports only include technologies with more than 1% usage to ensure statistical significance of the results. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
PNG is used by 74.8% of all the websites.
PNG is used by 82.0% of all the websites that use Google Ads as advertising network.

  
PNG
74.8%
82.0%
77.9%
92.1%
52.1%
75.8%
66.2%
  
JPEG
73.7%
81.6%
87.5%
83.2%
92.5%
88.9%
87.7%
  
GIF
34.1%
43.0%
52.2%
33.5%
30.4%
81.9%
41.5%
  
SVG
4.9%
4.3%
1.8%
12.0%
0.4%
1.6%
4.0%
  
W3Techs.com, 11 December 2017
Overall
Percentages of websites using various image file formats broken down by advertising networks
Note: a website may use more than one image file format

More details

You can find complete breakdown reports of 100 advertising networks in our advertising networks market reports.

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Technology Brief
Image File Formats
Image file formats are different ways to store images on a computer, for instance on a web server.


Latest related posting  read all
Web technology fact of the day
11 May 2017

PNG replaced JPEG as the most used image format on the web.

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