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Technologies > Site Elements > Compression > Gzip Compression > by Advertising Networks

Usage of Gzip Compression broken down by advertising networks

This diagram shows the percentages of websites using Gzip Compression broken down by advertising networks. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Gzip Compression is used by 70.5% of all the websites.
Gzip Compression is used by 78.8% of all the websites that use Google Ads as advertising network.

Google Ads
Amazon Associates
W3Techs.com, 24 April 2017
Percentages of websites using Gzip Compression broken down by advertising networks

More details

You can find ranking and market share data for site elements within websites using any of the 113 advertising networks in our advertising networks market report.

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Technology Brief
Gzip Compression
Category: Site Elements
Gzip (GNU zip) is a file compression algorithm.
Website: gnu.org/...

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