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Salesforce Customer 360 provides platforms that enables companies to connect with customers and partners.

Java is a general-purpose language originally developed by Sun Microsystems.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

The Apache HTTP Server is an open source web server by the Apache Software Foundation.

Cloudflare Server is a web server developed by Cloudflare.

Internet Initiative Japan is a Japanese web hosting and cloud service provider.

Salesforce is a US-based provider of cloud-based software. This includes the former Demandware brand.

Internet Initiative Japan is a Japanese web hosting and cloud service provider.

Amazon is a US-based e-commerce and cloud computing provider.

Cloudflare provides a content delivery network.

DigiCert is an SSL certificate authority. This includes Verizon, whose Enterprise SSL Business has been acquired by DigiCert.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

Secom Trust is a Japanese IT security service provider, amongst others operating as SSL certificate authority.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Microsoft UET (Universal Event Tracking) records what visitors do on a website after they click on an ad.

Adobe Analytics is a web site traffic analysis service formerly called Omniture. Its products include SiteCatalyst, WebSideStory and Hitbox.

Meta Pixel (formerly Facebook Pixel) is an analytics tool to track actions on websites.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

The Yahoo Tag Manager is a tag managing solution offered by Yahoo Japan.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

Persistent cookies with an expiration time between 1 month and 1 year.

Persistent cookies with an expiration time of more than 10 years.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Gzip (GNU zip) is a file compression algorithm.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

Transitional version of XHTML.

HTML5 is the fifth revision of the HTML standard.

Strict version of XHTML.

Transitional version of HTML.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

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