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WordPress is an open source blog publishing and content management system, based on PHP and MySQL.

PHP is a scripting language for creating websites.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

GSAP (GreenSock Animation Platform) is a JavaScript library for HTML5 animations.

The Apache HTTP Server is an open source web server by the Apache Software Foundation.

GoDaddy is an IT service provider, among others operating as SSL certificate authority. This includes ValiCert certificates, now operated by GoDaddy.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

MonsterInsights is a WordPress plugin for collecting Google Analytics and WordPress-specific analytics data.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Gzip (GNU zip) is a file compression algorithm.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

Persistent cookies with an expiration time of up to 1 day.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Microdata is a specification to integrate metadata within existing content on web pages.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

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