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Ruby is a general-purpose object-oriented language originally developed by Yukihiro "Matz" Matsumoto in Japan.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

Nginx (pronounced as "engine X") is a lightweight open source web server developed by Igor Sysoev.

Claranet is a European web hosting provider headquartered in London.

Claranet is a European web hosting provider headquartered in London.

Amazon is a US-based e-commerce and cloud computing provider.

Microsoft is a multinational technology company headquartered in USA, also offering email services.

DigiCert is an SSL certificate authority. This includes Verizon, whose Enterprise SSL Business has been acquired by DigiCert.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Mouseflow is a live click tracking and website analytics service.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

External Cascading Style Sheets define style rules in a separate CSS file.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Persistent cookies with an expiration time between 1 day and 1 month.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Secure cookies are used only via an encrypted connections, which may increase security.

Gzip (GNU zip) is a file compression algorithm.

A weak ETag is an HTTP header field for validation of cached web pages, that indicates a semantically equivalent page in the cache.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Microdata is a specification to integrate metadata within existing content on web pages.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

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