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WordPress is an open source blog publishing and content management system, based on PHP and MySQL.

WooCommerce is an open source e-commerce platform based on WordPress.

Ontraport provides a hosted sales and marketing platform, including a content management system.

PHP is a scripting language for creating websites.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

Adobe Flash (by Adobe Systems, formerly Shockwave Flash and Macromedia Flash and now part of Adobe Animate CC) is a multimedia platform for adding animation and interactivity to web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Underscore is a JavaScript library that provides functional programming support.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Nginx (pronounced as "engine X") is a lightweight open source web server developed by Igor Sysoev.

Cloudflare Server is a web server developed by Cloudflare.

Ubuntu is a Linux distribution.

Linux is a Unix-like open source operating system originally developed by Linus Torvalds.

Kinsta provides managed WordPress hosting.

Ontraport provides a hosted sales and marketing platform, including a content management system.

Google provides various services to run on its servers.

Flexential (formerly Peak 10) is a US-based data center and cloud computing provider. This includes the former ViaWest brand.

Cloudflare provides a content delivery network.

GoDaddy is a provider of internet services. This includes the former brand Media Temple.

Gmail is the email service provided by Google.

GlobalSign is an IT security service provider, also operating as SSL certificate authority.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Meta Pixel (formerly Facebook Pixel) is an analytics tool to track actions on websites.

CrazyEgg is a website visitor and click tracking service.

The Pinterest Tag tracks website visitors after seeing a Pinterest ad.

The Google Advertising network consists of AdSense, DoubleClick and other services.

AdRoll is an advertising network for retargeting and other advertising formats.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

The Pinterest Pin-It button allows website visitors to pin images onto Pinterest.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Brotli is a lossless compression algorithm developed by Google.

Gzip (GNU zip) is a file compression algorithm.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

WebP is an image format that provides lossless and lossy compression, developed by Google.

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