Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Google Analytics

Advertising Network

The Google Advertising network consists of AdSense, DoubleClick and other services.

Google Ads

Tag Manager

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Google Tag Manager

Site Elements

External Cascading Style Sheets define style rules in a separate CSS file.

External CSS

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Inline CSS

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Session Cookies

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

HttpOnly Cookies

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Non-Secure Cookies

Gzip (GNU zip) is a file compression algorithm.

Gzip Compression

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

Default protocol https

Structured Data Formats

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Open Graph

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

JSON-LD
used on inner pages

Markup Language

HTML5 is the fifth revision of the HTML standard.

HTML5

Character Encoding

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

UTF-8

Image File Formats

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

JPEG