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HubSpot offers a hosted content management system as part of its marketing and sales software.

Confluence is a content collaboration platform by Atlassian.

Java is a general-purpose language originally developed by Sun Microsystems.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

Cloudflare Server is a web server developed by Cloudflare.

HubSpot offers business software, including a hosted content management system.

Amazon is a US-based e-commerce and cloud computing provider.

Cloudflare provides a content delivery network.

Amazon CloudFront is a content delivery web service by Amazon.

GoDaddy is a provider of internet services. This includes the former brand Media Temple.

Gmail is the email service provided by Google.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

Starfield Technologies is an SSL certificate authority owned by Go Daddy.

GlobalSign is an IT security service provider, also operating as SSL certificate authority.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Hotjar is a website analytics and feedback application.

HubSpot Marketing Analytics is a web analytics tool by HubSpot.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

A Twitter/X Button allows a Twitter user to post a tweet from the visited site.

LinkedIn Share Buttons enable visitors to to share website content with their LinkedIn network.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Secure cookies are used only via an encrypted connections, which may increase security.

Brotli is a lossless compression algorithm developed by Google.

Gzip (GNU zip) is a file compression algorithm.

A weak ETag is an HTTP header field for validation of cached web pages, that indicates a semantically equivalent page in the cache.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

WebP is an image format that provides lossless and lossy compression, developed by Google.

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