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JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Moment.js is a library to manipulate dates in JavaScript.

Polyfill.io provides tailored code that implements features on web browsers without native support.

Fastly is a content delivery network.

NS1 provides managed and private DNS services, owned by IBM.

Microsoft is a multinational technology company headquartered in USA, also offering email services.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Lotame Crowd Control is an analytics package to measure social media behavior for publishers and advertisers.

Adobe Analytics is a web site traffic analysis service formerly called Omniture. Its products include SiteCatalyst, WebSideStory and Hitbox.

The Google Advertising network consists of AdSense, DoubleClick and other services.

Amazon Associates is the affiliate program of Amazon.

Microsoft Advertising is an advertising platform by Microsoft. This includes the former brands Xandr, AppNexus, Aquantive and others.

OpenX (previously called phpAds, phpAdsNew, MaxMediaManager and Openads) is an open source ad management system and ad marketplace.

PubMatic is a marketing automation software provider.

Index Exchange (formerly Casale Media) is an advertising network.

Epsilon (formerly Conversant and ValueClick) provides an advertising network.

Partnerize (formerly Pepperjam and eBay Enterprise Affiliate Network) is an affiliate network.

Rakuten Advertising (formerly Rakuten Affiliate Network and LinkShare) is an advertising network.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Facebook Social Plugins provide a way for Facebook users to share web pages with their friends.

A Twitter/X Button allows a Twitter user to post a tweet from the visited site.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

Persistent cookies with an expiration time between 1 month and 1 year.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Brotli is a lossless compression algorithm developed by Google.

Gzip (GNU zip) is a file compression algorithm.

A weak ETag is an HTTP header field for validation of cached web pages, that indicates a semantically equivalent page in the cache.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

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