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Zendesk provides hosted customer service software.

Ruby is a general-purpose object-oriented language originally developed by Yukihiro "Matz" Matsumoto in Japan.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

Cloudflare Server is a web server developed by Cloudflare.

Envoy Proxy is a proxy server designed for large service-oriented architectures.

Cowboy is an open source Erlang-based web server by Nine Nines.

Amazon is a US-based e-commerce and cloud computing provider.

Zendesk provides hosted customer service software.

Amazon is a US-based e-commerce and cloud computing provider.

Cloudflare provides a content delivery network.

DNS Made Easy is a DNS service provider owned by DigiCert.

DNSimple is a domain name services and DNS hosting provider.

Microsoft is a multinational technology company headquartered in USA, also offering email services.

Zendesk provides hosted customer service software.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Microsoft UET (Universal Event Tracking) records what visitors do on a website after they click on an ad.

New Relic is a web application performance management tool.

Smartlook is a web and mobile analytics service.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

Persistent cookies with an expiration time between 1 and 10 years.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Gzip (GNU zip) is a file compression algorithm.

Brotli is a lossless compression algorithm developed by Google.

A weak ETag is an HTTP header field for validation of cached web pages, that indicates a semantically equivalent page in the cache.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

WebP is an image format that provides lossless and lossy compression, developed by Google.

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