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WordPress is an open source blog publishing and content management system, based on PHP.

WPBakery is a WordPress-based web page builder.

HubSpot offers a hosted content management system as part of its marketing and sales software.

PHP is a scripting language for creating websites.

Java is a general-purpose language originally developed by Sun Microsystems.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Underscore is a JavaScript library that provides functional programming support.

GSAP (GreenSock Animation Platform) is a JavaScript library for HTML5 animations.

Bootstrap is an open source HTML, CSS, and JavaScript framework.

Animate is a CSS library focusing on animations.

Cloudflare Server is a web server developed by Cloudflare.

Nginx (pronounced as "engine X") is a lightweight open source web server developed by Igor Sysoev.

Linux is a Unix-like open source operating system originally developed by Linus Torvalds.

WP Engine provides managed WordPress hosting.

HubSpot offers business software, including a hosted content management system.

Amazon is a US-based e-commerce and cloud computing provider.

Cloudflare provides a content delivery network.

GoDaddy is a provider of internet services. This includes the former brand Media Temple.

Gmail is the email service provided by Google.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

GlobalSign is an IT security service provider, also operating as SSL certificate authority.

The CDNJS is a content distribution network, hosting a large number of JavaScript libraries, provided by CloudFlare.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

HubSpot Marketing Analytics is a web analytics tool by HubSpot.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Secure cookies are used only via an encrypted connections, which may increase security.

Brotli is a lossless compression algorithm developed by Google.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter/X Cards enable automatic attachment of photos, videos and media elements to tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

Microdata is a specification to integrate metadata within existing content on web pages.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

WebP is an image format that provides lossless and lossy compression, developed by Google.

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