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Technology proposal: IBM Digital Data Exchange

Aubrey on 20 March 2014, 11 years ago

Homepage: http://www-01.ibm.com/software/marketing-solutions/digital-data-exchange/

IBM Digital Data Exchange is IBM's enterprise-grade tag management and data syndication platform which allows customers to manage all IBM, vendor and custom tags on their websites.  Customers of IBM are able to take advantage of IBM Digital Data Exchange at no additional charge to their existing services. This self-service tool provides customers with the ability to manage all of website tag within a single tool, which includes not only standard tag deployment for IBM Digital Analytics and IBM Tealeaf, but also integrates IBM's Digital Marketing Network of over 100 business partners. Complete with a real-time API, the product allows customers and partners to fully manage and syndicate the rich data from their website.

IBM Digital Data Exchange is a staple for IBM customers and for a number of business partners who have fully integrated with our technology. As a major player in the industry, IBM Digital Data Exchange deserves a mention in your otherwise fully qualified list Tag Management vendors.

Please reach out if I can provide more information and detail.

Aubrey Rupp Product Manager, IBM Digital Data Exchange IBM 419-512-6863

Sam Soltano (site administrator) on 31 March 2014, 11 years ago

Thank you very, Aubrey, much for that proposal. That certainly looks like a good candidate for inclusion in our surveys.

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