W3Techs
provided by
Q-Success
Home Technologies Reports Sites Quality Users Blog Forum FAQ Search

Featured products and servicesadvertise here

Blog Categories

All

News
51.la
AddThis
AddToAny
AdFox
Adobe Analytics
Adobe DTM
Adobe Experience Manager
Adobe TagManager
AdRiver
AdRoll
Advertising Networks
Adzerk
Akamai
Alibaba
Amazon
Amazon Associates
Amazon CloudFront
Angular
Apache
Apache Traffic Server
Apostrophe
ASP.NET
ASP.NET Ajax
AT Internet
AudienceScience
Awin
Backbone
Baidu Analytics
Baidu Promote
Baidu Share
BbPress
Bitrix
Blogger
BlueKai
Bootstrap
Brightspot
BuySellAds
CDNJS
CentOS
Character Encodings
Chartbeat
China Telecom
China Unicom
Chitika
CivicEngage
CJ Affiliate
Client-side Languages
CloudFlare
ColdFusion
Comodo
Compression
Concrete5
Content Delivery
Content Languages
Content Management
Cookies
CPM Star
CrazyEgg
CSS
DataLife Engine
Dealer.com
Debian
Default Protocol Https
Default Subdomain Www
Delicious
Digg
DigiCert
DigiCert Group
Discourse
Discuz!
Dojo
DotNetNuke
DoubleClick
Drupal
Dynatrace
Effective Measure
Ektron
Ensighten
EPiServer CMS
Erlang
ETag
ExoClick
Ext JS
EZ Publish
Facebook
Fastly
Fedora
Flash
Frameset
Full Circle Studies
Gemius
Gentoo
GeoTrust
Ghost
GIF
GitHub Pages
GlobalSign
GoDaddy
GoDaddy Group
Google
Google +1
Google Ads
Google AdSense
Google Analytics
Google Hosted Libraries
Google Servers
Google Tag Manager
GoSquared
GSAP
GumGum
Gunicorn
Heap
Hetzner
Histats
HitTail
Host Europe
HTML
HTML5
HTTP/2
HubSpot
Hugo
IBM Servers
IdenTrust
Image File Formats
Infolinks
InterRed
IPS Community Suite
IPv6
Java
JavaScript
JavaScript
JavaScript Libraries
Jetty
Joomla
JPEG
JQuery
JQuery CDN
JsDelivr
KISSmetrics
Kliqqi
Knockout
Let’s Encrypt
Liferay
Linezing
LinkedIn
Linux
LiteSpeed
LiveInternet
Locaweb
LocomotiveCMS
Lotame
Magento
Markup Languages
Matomo
Media.net
MediaWiki
MGID
Microsoft Advertising
Microsoft-IIS
Mixpanel
Modernizr
MoinMoin
MooTools
Mouseflow
Movable Type
MySpace
NationBuilder
NetBSD
New Relic
NextGEN Gallery
Nginx
Nielsen NetRatings
Node.js
NodeBB
NQcontent
Odoo
ONE By AOL
ONE By AOL
Open Graph
Openstat
Operating Systems
Oracle Servers
OsCommerce
OVH
Parse.ly
Perl
Persistent Cookies
PHP
PHP Link Directory
Pinterest
Plone
PNG
PopAds
PrestaShop
Progress Sitefinity
Prototype
Python
Quantcast
QUIC
React
Red Hat
Reverse Proxies
Revolver Maps
Ruby
Sakura
Scientific Linux
Script.aculo.us
Server Locations
Server-side Languages
SharePoint
ShareThis
ShinyStat
Shopify
Signal
Silverlight
Site Elements
Skimlinks
Smart AdServer
Snoobi
Social Widgets
SPDY
SPIP
Squarespace
SSL Certificate Authorities
Starfield
StatCounter
Structured Data
StumbleUpon
SuSE
SVG
SwissSign
Symantec Group
Tag Managers
Tealium
Tengine
Tomcat
Top Level Domains
Tornado
Trac
Tradedoubler
Traffic Analysis Tools
Twitter
TYPO3
Ubuntu
UCoz
Umeng
Underscore
Unix
UpToLike
Urchin
UTF-8
VBulletin
Verizon
VigLink
VKontakte
Vue.js
Web Hosting
Web Servers
WEBrick
Webs
Webtrends
Weebly
WhatsApp
Whos.amung.us
Windows
Wix
WooCommerce
WordPress
WordPress Jetpack
Xaxis
XenForo
XHTML
XpressEngine
Yahoo Advertising
Yahoo Tag Manager
Yandex.Direct
Yandex.Metrica
Yieldbird
YUI Library
Zedo
ZMS
Zope

Squarespace is the most popular hosted content management system

Posted by Matthias Gelbmann on 11 September 2018 in News, Content Management, Squarespace

Summary:

Squarespace is now used by 1.3% of all websites, up from 0.7% a year ago. This makes it the 4th most popular CMS after WordPress, Joomla and Drupal. We look at the statistics behind this success.

2003 was a good year to create a new content management system. Matt Mullenweg started developing WordPress for his personal use, and so did Anthony Casalena by creating the first version of Squarespace. Both turned that personal project into a hugely successful business. While WordPress as an open source tool became the most popular CMS, Squarespace as a pure SaaS solution is now the most popular hosted platform.

Google's Blogger used used to hold that crown as the most popular hosted CMS until January 2018, then it was Shopify for a few months, and now it's Squarespace. WordPress also offers a hosted service at Wordpress.com, but if we only count this portion of the WordPress market share, it is at "only" 0.5% of all sites clearly behind Squarespace.

The market share of Squarespace among new sites is even higher: 2.6% of new sites use Squarespace, more that twice of Drupal's share for example.

Squarespace is less popular among high-traffic sites. Squarespace.com itself is actually the only top 1000 site that uses the platform, and the market share among the top 100k sites is only 0.2%, one of the lowest among the top systems.

Most sites that start using Squarespace have used WordPress, Drupal or Joomla before. This is little surprise, because that is where its potential customers are in large numbers. On the other hand, Squarespace loses more sites that it gains from other hosted services such as Shopify, Wix and Webflow.

Squarespace is particularly popular among English language sites with 96.7% of all Squarespace sites written in English. Being used by 3.1% of English sites makes it #2 in that market segment, only behind WordPress. Squarespace does support a few other languages on its platform, but it is not yet that successful in non-English markets: #18 among French sites, #26 among Italian sites and #28 among German sites. Accordingly, Squarespace is most popular in countries such as USA, Canada, Australia, New Zealand, and it is used by less that 0.05% of sites from China, Japan and Russia.

Another amazing statistic is this: if we look at Squarespace as a hosting provider, it is the number 10 in this market, ahead of companies such as Rackspace or Microsoft. That's a long way from Casalena borrowing $30,000 from his father to buy computer servers 15 years ago. Considering the current growth rate, we feel like there is more to come.

 

_________________
Please note, that all trends and figures mentioned in that article are valid at the time of writing. Our surveys are updated frequently, and these trends and figures are likely to change over time.

Share this page



Leave a comment

Name (optional)
Website (optional)
Comment
Our Book Recommendation
About Us Disclaimer Terms of Use Privacy Policy Advertising Feedback
W3Techs on   Twitter Twitter LinkedIn LinkedIn Google+ Google+ Facebook Facebook
Copyright © 2009-2018 Q-Success