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Usage Trend
Market Share Trend

Market

Top Site Usage
Market Position

Breakdown

Ranking
Multiple Technology Usage
Content Management
Server-side Languages
Client-side Languages
JavaScript Libraries
Markup Languages
Character Encodings
Image File Formats
Site Elements
SSL Certificate Authorities
Social Widgets
Web Servers
Operating Systems
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Traffic Analysis Tools
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see FAQ for explanations
on advanced reports

Technologies > Advertising Networks

Usage of advertising networks for websites

Request an extensive market report of specific advertising networks.

Learn more

This diagram shows the percentages of websites using various advertising networks. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

How to read the diagram:
77.9% of the websites use none of the advertising networks that we monitor.
Google AdSense is used by 16.5% of all the websites, that is a advertising network market share of 74.7%.

None

77.9%

16.5%

74.7%

3.4%

15.3%

0.6%

2.9%

0.6%

2.9%

Commission Junction

0.5%

2.2%

0.4%

1.9%

0.4%

1.9%

0.4%

1.8%

AOL Advertising

0.3%

1.4%

0.3%

1.3%

0.3%

1.1%

0.2%

1.1%

0.2%

1.0%

Yahoo Advertising

0.2%

1.0%

0.2%

1.0%

24/7 Real Media

0.2%

0.8%

0.2%

0.8%

0.2%

0.8%

0.2%

0.7%

0.1%

0.6%

Microsoft Advertising

0.1%

0.6%

0.1%

0.6%

0.1%

0.5%

0.1%

0.5%

0.1%

0.5%

0.1%

0.5%

0.1%

0.5%

0.1%

0.5%

AudienceScience

0.1%

0.4%

0.1%

0.4%

0.1%

0.4%

0.1%

0.4%

0.1%

0.4%

0.1%

0.3%

0.1%

0.3%

0.1%

0.3%

0.1%

0.3%

0.1%

0.2%

less than 0.1%

0.2%

less than 0.1%

0.2%

less than 0.1%

0.2%

less than 0.1%

0.2%

CPX Interactive

less than 0.1%

0.2%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

less than 0.1%

0.1%

W3Techs.com, 25 May 2013

absolute usage percentage

market share

Percentages of websites using various advertising networks
Note: a website may use more than one advertising network

The following advertising networks have a market share of less than 0.1%

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Technology Brief
Advertising Networks
Advertising networks provide a platform for publishers and advertisers to show paid advertisements on a publishers website.

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