Distribution of traffic analysis tools among websites that use Adobe DTM

Detailed statistics in our extensive Adobe DTM market report.

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This diagram shows the percentages of websites using various traffic analysis tools among the sites that use Adobe DTM. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Analytics is used by 84.2% of all the websites whose traffic analysis tool we know and that use Adobe DTM as tag manager.

Google Analytics

84.2%

Meta Pixel

38.5%

Microsoft UET

24.0%

W3Techs.com, 22 July 2025

Percentages of websites using various traffic analysis tools among the sites that use Adobe DTM
Note: a website may use more than one traffic analysis tool

More detailed statistics

You can find usage and market share data for all 131 traffic analysis tools among Adobe DTM sites in our Adobe DTM market report and in our traffic analysis tools market report.

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Technology Brief
Adobe DTM
Category: Tag Managers
Adobe DTM (Dynamic Tag Management) is a tag management system by Adobe, part of Abode Analytics. This includes Satellite, previously owned by Search Discovery, and Adobe TagManager.
Website: business.adobe.com/...

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