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Breakdown

Technologies > Image File Formats > AVIF > Traffic Analysis Tools Segmentation

Distribution of traffic analysis tools among websites that use AVIF

This diagram shows the percentages of websites using various traffic analysis tools among the sites that use AVIF. See technologies overview for explanations on the methodologies used in the surveys.

How to read the diagram:
Google Analytics is used by 81.6% of all the websites whose traffic analysis tool we know and that use AVIF as image file format.

Google Analytics
81.6%
Meta Pixel
20.8%
Microsoft Clarity
12.4%
W3Techs.com, 11 August 2025
Percentages of websites using various traffic analysis tools among the sites that use AVIF
Note: a website may use more than one traffic analysis tool

More detailed statistics

You can find market share data for image file formats within websites using any of the 137 traffic analysis tools in our traffic analysis tools market report.

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Technology Brief
AVIF
Category: Image File Formats
AVIF (AV1 Image File Format) is an image file format specification for storing images or image sequences compressed with AV1 in the HEIF file format.
Website: aomediacodec.github.io/...


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