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Technologies > Social Widgets > Reports Overview > Market Report

Social Widgets Market Report

Get all the information about social widgets in an extensive report.

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social widgets reports

How well do you know your market? Find out who your most promising prospects are, and how they look like. Discover in which parts of the market your competition thrives.

Our technology market report is a detailed monthly report on the usage of social widgets on websites. The report comes via email as a PDF file and has over 4000 pages with hierarchical bookmarks that make it easy to navigate. It covers this information:

  • List of all social widgets
    Which social widgets are covered? Shows a list of all 41 social widgets monitored for our surveys, together with a short description and a link to the website.
  • Usage and Market Share Report
    How popular is each of the social widgets? Shows percentages of usage and market shares for all social widgets that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
  • Historical Trend Report
    How did the popularity of the social widgets change over time? Shows tables and diagrams of monthly trends of usage and market shares for all social widgets since January 2012.
  • Growth Rate Report
    Which are the fastest growing social widgets? Shows the current growth rates in the usage of all social widgets both in absolute figures and percentages in the last month and in the last year.
  • New Site Usage Report
    How popular is each of the social widgets among new sites? Shows percentages of usage and market shares for all social widgets among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
  • Top Site Usage Report
    Which social widgets are primarily used by high traffic sites? Shows for each social widget the share of top sites among all the sites that use that specific social widget.
  • Change Report
    Which percentage of sites switched between social widget? Shows for each social widget the percentages of websites that recently switched to or from another social widget as well as the top three social widgets that were involved in such changes.
  • List of up to 300 sites that switched between social widgets
    Which popular sites changed their social widget? Shows the 300 most popular sites that switched from one social widget to another in the last month (if there are that many sites in a month). Also shows the involved social widgets.
  • List of sites that use specific social widgets
    For each of the 41 social widgets: which popular sites use it, which sites started or stopped using it recently? Shows up to 50 popular sites that use a specific social widget, and up to 50 sites that started using it in the last month, and up to 50 sites that stopped using it in the last month (if there are that many sites in a month).
  • List of top sites that use none of the social widgets
    Which popular sites don't use any social widget that we monitor? Shows the 300 most popular sites that do not use a social widget.
  • Market Position Report
    Where in the market diagram are the social widgets? Shows the market position of the 30 most popular social widgets in terms of popularity and usage by high traffic sites.
  • Ranking Breakdown Report
    Which social widgets are popular among high traffic sites? Shows usage and market shares and ranks of all social widgets among websites within popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites.
  • Multiple Social Widgets Usage Report
    How frequently are more than one social widget used on one site, and which ones? Shows for each social widget statistics on the usage together with other social widgets. We identify here usage on the same site, not necessarily on the same page.
  • Cross-Technologies Market Segmentation Reports
    Which social widgets are particularly strong in which markets? A large set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares and ranks of all social widgets on any top level domain compared to the usage on all websites.

    These detailed reports are available not only for top level domains, but also for the usage of social widgets broken down by

    • Content Management Systems
    • Server-side Programming Languages
    • Client-side Programming Languages
    • JavaScript Libraries
    • Web Servers
    • Operating Systems
    • Web Hosting Providers
    • Data Center Providers
    • Reverse Proxy Services
    • DNS Server Providers
    • Email Server Providers
    • SSL Certificate Authorities
    • JavaScript Content Delivery Networks
    • Traffic Analysis Tools
    • Advertising Networks
    • Tag Managers
    • Site Elements
    • Structured Data Formats
    • Markup Languages
    • Character Encodings
    • Image File Formats
    • Top Level Domains
    • Server Locations
    • Content Languages
  • Geographical Distribution Report
    Which social widget is the most popular one in each country? Shows a colored world map indicating the most popular social widget by country.

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

1. About this Survey 3
2. Social Widgets 5
3. Usage Overview 7
4. Historical Trends 9
5. Growth Rates 17
6. New Site Usage 19
7. Top Site Usage 21
8. Changes 23
9. Sites with recent Technology Changes 28
10. Sites using specific Social Widgets 34
11. Top sites using none of the Social Widgets 137
12. Market Position 143
13. Ranking Breakdown 146
14. Multiple Social Widget Usage 153
15. Segmentation Reports 208
15.1. Content Management Systems 208
15.2. Server-side Programming Languages 835
15.3. Client-side Programming Languages 861
15.4. JavaScript Libraries 868
15.5. Web Servers 920
15.6. Operating Systems 992
15.7. Web Hosting Providers 1019
15.8. Data Center Providers 1712
15.9. Reverse Proxy Services 1963
15.10. DNS Server Providers 1985
15.11. Email Server Providers 2274
15.12. SSL Certificate Authorities 2561
15.13. JavaScript Content Delivery Networks 2613
15.14. Traffic Analysis Tools 2631
15.15. Advertising Networks 2751
15.16. Tag Managers 2835
15.17. Site Elements 2847
15.18. Structured Data Formats 2906
15.19. Markup Languages 2924
15.20. Character Encodings 2943
15.21. Image File Formats 2981
15.22. Top Level Domains 2996
15.23. Server Locations 3692
15.24. Content Languages 3911
16. Geographical Distribution 4024


Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.


If you want to order this report, please proceed to the order form.

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