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LinkedIn Market Report

This extensive report shows many detailed statistics of the social widget market with a specific focus on LinkedIn.

Our technology market report is a detailed monthly report on the usage of LinkedIn as social widget on websites. The report comes via email as a PDF file and has over 400 pages covering this information:

• Social Widgets Industry Reports
  • Usage and Market Share Report
    How popular is each of the social widgets? Shows percentages of usage and market shares for all 37 social widgets that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
  • Historical Trend Report
    How did the popularity of the social widgets change over time? Shows tables and diagrams of historical trends of usage and market shares for all social widgets since January 2014. Please note, that we permanently keep adding more social widgets to our surveys, therefore not all of them cover the entire time frame.
  • Growth Rate Report
    Which are the fastest growing social widgets? Shows the current growth rates in the usage of all social widgets both in absolute figures and percentages in the last month and in the last year.
  • New Site Usage Report
    How popular is each of the social widgets among new sites? Shows percentages of usage and market shares for all social widgets among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
  • Top Site Usage Report
    Which social widgets are primarily used by high traffic sites? Shows for each social widget the share of top sites among all the sites that use that specific social widget.
• LinkedIn Reports
  • Historical Trend Report
    How did the popularity of LinkedIn change from month to month? Shows tables and diagrams of monthly trends of usage and market shares for LinkedIn since July 2011.
  • Trend Analysis Report
    Which market segments contributed most to usage changes? Shows which geographical regions, identified by top level domain and content language, saw popularity gains or declines in the popularity of LinkedIn in the last 12 months.
  • Usage Pattern Report
    On which part of websites is LinkedIn being used? Shows the percentages of websites that use LinkedIn on the home page, on inner pages only, or on subdomains only.
  • Change Report
    Which percentage of sites switched from another social widget to LinkedIn and vice versa? Shows the percentages of websites that recently changed between LinkedIn and other social widgets. It also shows examples of sites that made a change.
  • Ranking Breakdown Report
    Is the popularity of LinkedIn higher among high traffic sites? Shows usage and market shares of LinkedIn broken down by popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of LinkedIn among all social widgets in these ranges and the most popular competing technology.
  • Market Position Report
    Where in the market diagram lies LinkedIn? Shows the market position of LinkedIn in terms of popularity and usage by high traffic sites, compared to the most popular social widgets.
  • Multiple Social Widgets Usage Report
    How frequently are other social widgets used together with LinkedIn, and which ones? Shows statistics on the usage of LinkedIn together with other social widgets (if any). We identify here usage on the same site, not necessarily on the same page.

  • Cross-Technologies Breakdown and Segmentation Reports
    In which markets is LinkedIn particularly strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares of LinkedIn on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of LinkedIn among all social widgets for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains among all the sites that use LinkedIn.

    These detailed reports are available not only for top level domains, but also for the usage of LinkedIn broken down by

    • Content Management Systems
    • Server-side Programming Languages
    • Client-side Programming Languages
    • JavaScript Libraries
    • CSS Frameworks
    • Web Servers
    • Web Panels
    • Operating Systems
    • Web Hosting Providers
    • Data Center Providers
    • Reverse Proxy Services
    • DNS Server Providers
    • Email Server Providers
    • SSL Certificate Authorities
    • JavaScript Content Delivery Networks
    • Traffic Analysis Tools
    • Advertising Networks
    • Tag Managers
    • Site Elements
    • Structured Data Formats
    • Markup Languages
    • Character Encodings
    • Image File Formats
    • Top Level Domains
    • Server Locations
    • Content Languages
  • Geographical Distribution Report
    How popular is LinkedIn in each country? Shows a colored world map indicating the usage percentage of LinkedIn by country.
  • List of the 300 most popular sites using LinkedIn including their usage of other social widgets (if any).
  • List of up to 300 popular sites that started using LinkedIn in the last month (if there are that many sites in a month), including the social widgets they were using before (if any).
  • List of up to 300 popular sites that discontinued using LinkedIn in the last month (if there are that many sites in a month), including the social widgets they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

Licence

Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.

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