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macOS Market Report

This extensive report shows many detailed statistics of the operating system market with a specific focus on macOS.

Our technology market report is a detailed monthly report on the usage of macOS as operating system on websites. The report comes via email as a PDF file and has over 60 pages covering this information:

• Operating Systems Industry Reports
  • Usage Report
    How popular is each of the operating systems? Shows percentages of usage for all 32 operating systems that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
  • Historical Trend Report
    How did the popularity of the operating systems change over time? Shows tables and diagrams of historical trends of usage for all operating systems since January 2014. Please note, that we permanently keep adding more operating systems to our surveys, therefore not all of them cover the entire time frame.
  • Growth Rate Report
    Which are the fastest growing operating systems? Shows the current growth rates in the usage of all operating systems both in absolute figures and percentages in the last month and in the last year.
  • New Site Usage Report
    How popular is each of the operating systems among new sites? Shows percentages of usage for all operating systems among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
  • Top Site Usage Report
    Which operating systems are primarily used by high traffic sites? Shows for each operating system the share of top sites among all the sites that use that specific operating system.
  • Page Speed Report
    What is the average speed when loading pages of different operating systems? Shows for each of the 15 operating systems, for which we have at least 100 measurements, the average Time to First Byte (TTFB) and Largest Contentful Paint (LCP) measurements, obtained from Google's Chrome User Experience Report (CrUX).
• macOS Reports
  • Historical Trend Report
    How did the popularity of macOS change from month to month? Shows tables and diagrams of monthly trends of usage for macOS since September 2010.
  • Change Report
    Which percentage of sites switched from another operating system to macOS and vice versa? Shows the percentages of websites that recently changed between macOS and other operating systems. It also shows examples of sites that made a change.
  • Ranking Breakdown Report
    Is the popularity of macOS higher among high traffic sites? Shows usage of macOS broken down by popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of macOS among all operating systems in these ranges and the most popular competing technology.
  • Market Position Report
    Where in the market diagram lies macOS? Shows the market position of macOS in terms of popularity and usage by high traffic sites, compared to the most popular operating systems.
  • Multiple Operating Systems Usage Report
    How frequently are other operating systems used together with macOS, and which ones? Shows statistics on the usage of macOS together with other operating systems (if any). We identify here usage on the same site, not necessarily on the same page.

  • Cross-Technologies Breakdown and Segmentation Reports
    In which markets is macOS particularly strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage of macOS on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of macOS among all operating systems for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains among all the sites that use macOS.

    These detailed reports are available not only for top level domains, but also for the usage of macOS broken down by

    • Content Management Systems
    • Server-side Programming Languages
    • Client-side Programming Languages
    • JavaScript Libraries
    • CSS Frameworks
    • Web Servers
    • Web Panels
    • Web Hosting Providers
    • Data Center Providers
    • DNS Server Providers
    • Email Server Providers
    • SSL Certificate Authorities
    • JavaScript Content Delivery Networks
    • Traffic Analysis Tools
    • Advertising Networks
    • Tag Managers
    • Site Elements
    • Structured Data Formats
    • Markup Languages
    • Character Encodings
    • Image File Formats
    • Top Level Domains
    • Server Locations
    • Content Languages
  • Geographical Distribution Report
    How popular is macOS in each country? Shows a colored world map indicating the usage percentage of macOS by country.
  • List of the 30 most popular sites using macOS including their usage of other operating systems (if any).
  • List of up to 10 popular sites that started using macOS in the last month (if there are that many sites in a month), including the operating systems they were using before (if any).
  • List of up to 10 popular sites that discontinued using macOS in the last month (if there are that many sites in a month), including the operating systems they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

Licence

Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.

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