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Technologies > Content Management > HubSpot CMS > Reports Overview > Market Report

HubSpot CMS Market Report

Get all the information about HubSpot CMS in an extensive report.

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content management systems reports

How well do you know your market? Find out who your most promising prospects are, and how they look like. Discover in which parts of the market your competition thrives.

Our technology market report is a detailed monthly report on the usage of HubSpot CMS as content management system on websites. The report comes via email as a PDF file and has over 170 pages covering this information:

  • Content Management Systems Industry Reports
    • Usage and Market Share Report
      How popular is each of the content management systems? Shows percentages of usage and market shares for all 640 content management systems that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
    • Historical Trend Report
      How did the popularity of the content management systems change over time? Shows tables and diagrams of monthly trends of usage and market shares for all content management systems since January 2011.
    • Growth Rate Report
      Which are the fastest growing content management systems? Shows the current growth rates in the usage of all content management systems both in absolute figures and percentages in the last month and in the last year.
    • New Site Usage Report
      How popular is each of the content management systems among new sites? Shows percentages of usage and market shares for all content management systems among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
    • Top Site Usage Report
      Which content management systems are primarily used by high traffic sites? Shows for each content management system the share of top sites among all the sites that use that specific content management system.
  • HubSpot CMS Reports
    • Historical Trend Report
      How did the popularity of HubSpot CMS change from month to month? Shows tables and diagrams of monthly trends of usage and market shares for HubSpot CMS since April 2015.
    • Change Report
      Which percentage of sites switched from another content management system to HubSpot CMS and vice versa? Shows the percentages of websites that recently changed between HubSpot CMS and other content management systems. It also shows examples of sites that made a change.
    • Ranking Breakdown Report
      Is the popularity of HubSpot CMS higher among high traffic sites? Shows usage and market shares of HubSpot CMS broken down by popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites. Also shows the popularity rank of HubSpot CMS among all content management systems in these ranges and the most popular competing technology.
    • Market Position Report
      Where in the market diagram lies HubSpot CMS? Shows the market position of HubSpot CMS in terms of popularity and usage by high traffic sites, compared to the most popular content management systems.
    • Multiple Content Management Systems Usage Report
      How frequently are other content management systems used together with HubSpot CMS, and which ones? Shows statistics on the usage of HubSpot CMS together with other content management systems (if any). We identify here usage on the same site, not necessarily on the same page.
    • Cross-Technologies Breakdown and Segmentation Reports
      In which markets is HubSpot CMS particularily strong and which one is the most popular competing technology in each market? A set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares of HubSpot CMS on any top level domain compared to its usage on all websites and the most popular competing technology on each top level domain. Also shows the rank of HubSpot CMS among all content management systems for each top level domain, compared to its overall rank. Furthermore, this includes the ranking and percentages of all top level domains among all the sites that use HubSpot CMS.

      These detailed reports are available not only for top level domains, but also for the usage of HubSpot CMS broken down by

      • Server-side Programming Languages
      • Client-side Programming Languages
      • JavaScript Libraries
      • Markup Languages
      • Character Encodings
      • Image File Formats
      • Site Elements
      • Structured Data Formats
      • SSL Certificate Authorities
      • Social Widgets
      • JavaScript Content Delivery Networks
      • Traffic Analysis Tools
      • Advertising Networks
      • Tag Managers
      • Web Servers
      • Web Hosting Providers
      • Reverse Proxy Services
      • Top Level Domains
      • Server Locations
      • Content Languages
    • Geographical Distribution Report
      How popular is HubSpot CMS in each country? Shows a colored world map indicating the usage percentage of HubSpot CMS by country.
    • List of the 300 most popular sites using HubSpot CMS including their usage of other content management systems (if any).
    • List of up to 130 popular sites that started using HubSpot CMS in the last month (if there are that many sites in a month), including the content management systems they were using before (if any).
    • List of up to 60 popular sites that discontinued using HubSpot CMS in the last month (if there are that many sites in a month), including the content management systems they are using now (if any).

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

Table of Content

This is a preview of the current report's table of content.

1. About this Survey 3
2. Quick Summary 5
3. Content Management Systems, Industry Overviews 6
3.1. Usage Overview 6
3.2. Historical Trends 24
3.3. Growth Rates 51
3.4. New Site Usage 67
3.5. Top Site Usage 79
4. HubSpot CMS, Technology Market Reports 94
4.1. Historical Trends 94
4.2. Changes 100
4.3. Ranking Breakdown 102
4.4. Market Position 103
4.5. Multiple Content Management Systems Usage 104
4.6. Breakdown and Segmentation Reports 106
4.6.1. Server-side Programming Languages 106
4.6.2. Client-side Programming Languages 108
4.6.3. JavaScript Libraries 110
4.6.4. Markup Languages 112
4.6.5. Character Encodings 114
4.6.6. Image File Formats 116
4.6.7. Site Elements 118
4.6.8. Structured Data Formats 120
4.6.9. SSL Certificate Authorities 122
4.6.10. Social Widgets 124
4.6.11. JavaScript Content Delivery Networks 126
4.6.12. Traffic Analysis Tools 128
4.6.13. Advertising Networks 132
4.6.14. Tag Managers 134
4.6.15. Web Servers 136
4.6.16. Web Hosting Providers 138
4.6.17. Reverse Proxy Services 152
4.6.18. Top Level Domains 154
4.6.19. Server Locations 162
4.6.20. Content Languages 166
4.7. Geographical Distribution 168
4.8. Popular Sites using HubSpot CMS 169
4.9. Sites using HubSpot CMS only recently 175
4.10. Sites that recently stopped using HubSpot CMS 178


Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.


If you want to order this report, please proceed to the order form.

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